1. Brand planning should first combine the company's products and services to whom, at which stage are products and services in this field, and whether to take a professional route? Is it a low-end route? Still a mid-to high-end route? At what stage is the product service target, businessmen, high-end people or the general public? Only by clarifying these aspects can we correctly position the corporate brand, and whether the corporate brand positioning is accurate or not is very important and will affect the direction of corporate brand promotion.
2. Another key aspect of brand planning is to comprehensively analyze and plan the brand image packaging design by combining the brand positioning of the enterprise, the service groups of the company's products and the age of the clients, because the brand image packaging design of the specific service groups of the company will be different. The colors of the brand image packaging materials and brand image design are also different.
3. From the perspective of enterprise brand marketing planning, different customers served by enterprises mean different brand marketing planning schemes, because different service groups have different brand marketing planning schemes.
4. From the perspective of corporate brand advertising planning and positioning, different products, different consumers and different users have different brand positioning, so the brand slogan of corporate brands is also different, which is also the difference between brand companies and brand companies. Each company provides different values to users. Therefore, corporate brand slogans should not be imitated. Once you want to imitate other companies, it is worthless. If you imitate consumers, users will only remember other brands and remember that the value and services provided by the company are not good.
Conclusion: Brand planning is the key project of enterprises. Excellent brand planning can not only clearly distinguish the services of brand enterprises and brand companies, but also bring about the differentiation of service value that each company can provide to consumers. The level of brand planning will affect the future development of enterprises. Brand planning is an arduous task, which needs constant adjustment, planning and brand promotion according to the strategic planning objectives of enterprises at different stages.
The above is the brand planning for everyone, what aspects should be paid attention to in brand planning, what matters should be paid attention to in brand planning, and what key aspects should be paid attention to in brand planning.