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“PORSCHE” was once translated as “Porsche”. It is the word trademark of the “Porsche” brand car. It adopts the name of Ferdinand Porsche, the founder of the German Porsche company. Erscher (he once worked as a designer for Mercedes-Benz, left Benz in 1930, and founded Porsche Design Company. His first successful work was Volkswagen's "Beetle" sedan.) The surname and graphic trademark are owned by the company Coat of arms of the city of Stuttgart. In 1948, the first sports car named "Porsche" came out. Since then, the "Porsche" company has occupied a place in the world of sports cars with its superb technology and elegant artistic styling.

The word "PORSCHE" is at the top of the trademark, indicating that the trademark is owned by Porsche Design; the word "STUTTGART" in the trademark is above the horse, indicating that the company is headquartered in Stuttgart; in the middle of the trademark is a A horse, indicating that Stuttgart is rich in a kind of precious stallion; the upper left and lower right of the trademark are the patterns of antlers, indicating that Stuttgart was a good place for hunting; the yellow stripes on the upper right and lower left of the trademark are the color of mature wheat, It symbolizes a bountiful harvest; the black in the trademark represents fertile land; the red in the trademark symbolizes people’s wisdom and love for nature. This forms an exquisite, profound, delicate and beautiful pastoral landscape, showing the glorious past of the "Porsche" company and implying the bright future of the "Porsche" company.