1. Great Wall Wine has a short history, only a few decades. But it is the largest wine producer in China.
Great Wall Wine was founded in 1983 as China Great Wall Wine Co., Ltd. and is located in Shacheng, Hebei Province. The Huaizuo Basin in Shacheng, Hebei Province is located between 40°4′-40°35′ north latitude and 115°16′-115°58′ east longitude. It is in the “golden zone” of 40° north latitude for grape cultivation in the world, and is located in the same area as Bordeaux, France. On the latitude line, it is one of the most ideal wine raw material bases in my country.
The long sunshine hours, large temperature difference between day and night, and low rainfall here are very conducive to the growth of grapes; its unique sandy soil is also conducive to grape nutrient storage; the dry climate and monsoon make grapes less susceptible to diseases and insect pests , less susceptible to bacterial infection. The unique geographical conditions make Shacheng, Hebei Province the best wine-producing area in my country.
2. Acquired by COFCO in the 1990s. Great Wall Wine is known as the number one wine brand in China, with production and sales ranking first in the country.
The company has a high-quality raw material base of 150,000 acres. Its products have won more than 80 international and national gold and silver awards. It has been designated as "green food" by the China Green Food Development Center and was the first in the wine industry to pass ISO9002. Quality system certification and product quality certification, the first batch passed the national inspection exemption.
In 1979, the company independently developed the first bottle of dry wine, pioneering dry wine in China. In 1986, it independently completed the "Champagne Method Sparkling Wine Production Technology Development" project. In 1997, V.S.O.P brandy was successfully developed, and its technology was at the leading level in the domestic industry. The company's products are sold all over the country and exported to more than 20 countries and regions. They are deeply loved by consumers at home and abroad and are known as "typical oriental wines".
The company was the first to introduce the world's first-class pre-treatment equipment, quick-freezing equipment, membrane filtration and wine lees processing equipment in 1992; in 1995 and 1996, it introduced the world's most advanced automated aseptic production lines; France's fully automatic 2500-liter pot still; In order to ensure consistent wine quality and flavor, we designed and manufactured a 550-ton stainless steel thin plate mixing tank. The large capacity and thin tank wall are the first in China and the first in Asia; self-designed The innovation and rationality of the red wine fermentation tanks manufactured have become the targets of imitation in the same industry; high-quality oak barrels imported from France, Germany, the United States and other countries; Great Wall Company is the first domestic company to adopt the AOS120, the most advanced international fully automatic refrigeration system. It has formed an annual comprehensive production capacity of 50,000 tons, ranking first in the same industry in the country.
In addition, Great Wall Manor was founded in 1979 and is located in the center of the famous grape-producing area-Shacheng Producing Area. It integrates base construction, grape cultivation, scientific research, product development, and large-scale production. An integrated wine estate. The unique microclimate formed by being surrounded by mountains and rivers, at the intersection of the Sangyang and Yang rivers, and the excellent soil given by God, formed the earliest and true wine estate in China. It is also the R&D and production base for China Great Wall’s highest-end liquor. The 75-hectare grape plantation cultivates more than a dozen kinds of internationally famous wine grapes that are 25 years old. It aims to develop and produce China's true high-end winery wine and shape the image of China's high-end wine.
The company has 1 international sommelier, 4 national sommeliers, and more than 150 professional and technical key personnel. The company has formulated a complete marketing strategy and uses a variety of marketing methods to coordinate, optimize and comprehensively use various marketing methods to meet the needs of the target market and obtain the best economic benefits. At present, 9 marketing regions have been established across the country, including Northeast China, North China, East China, Shanghai, Beijing and Tianjin, Hunan and Hunan, South China, Southwest and Northwest China, and successfully completed the establishment of a national business network. The marketing network covers the country and is exported to more than 20 countries and regions, accounting for 40% of the country's export volume.
In 2004, the "Great Wall" trademark was recognized as a well-known trademark in China by the State Administration for Industry and Commerce. In 2006, Great Wall Wine became the official wine product of the Beijing 2008 Olympic Games. In the same year, it topped the list of the "Top 500 Chinese Brands in 2006" with a brand value of 12.587 billion yuan.
In 2009, Great Wall Wine became the only designated wine for the 2010 Shanghai World Expo.
Great Wall Wine, a subsidiary of COFCO Winery, is China's first wine brewed in accordance with international standards. It has the title of "China's Famous Export Brand" and is a national inspection-free product. Great Wall Wine has three major production bases in Shacheng, Hebei, Changli, Hebei and Penglai, Shandong, the best grape-producing areas in China. Its famous products are Great Wall Sangqian Winery Series, Huaxia Vineyard Small Producing Area Series, Star Dry Red Series, and Coastal Winery. The wine series and other products have won top awards at many international professional wine evaluation conferences in Paris, Brussels, London, etc., and are exported to more than 20 countries and regions including France, bringing consumers richness and variety with their unique style and taste. wine experience. Great Wall Wine is also the only Chinese wine to be listed on the "Top Brands List of the 21st Century Luxury Brands" by Gallup, the world's authoritative business research organization. In recent years, its excellent quality and unique flavor have fascinated more and more wine lovers at home and abroad - it is not only the special wine for the dinner of the APEC Finance Ministers Meeting, the only designated wine for the Boao Forum in Asia, and the state banquet at the Great Hall of the People Liquor has been repeatedly used as "national gifts" to international dignitaries, business tycoons and academic giants due to its excellent quality.