A trademark is the logo of a brand and needs to be maintained for a long time. The life of a trademark lies in its use. Only by using a trademark in a continuous and standardized way can we deepen consumers' impression of the enterprise and lock in the target customers. So, what are the functions of trademarks for startups? What aspects should a startup pay attention to when registering a trademark?

First, establishing a brand

For a startup company, the establishment of a brand can not only quickly occupy the market, but also promote users' understanding of products and facilitate the marketing and operation of products. Once the brand is propped up, the value of this trademark is priceless. Durex once seriously affected the product business because durex.cn directed traffic to other products. If Durex failed to register this trademark at the beginning, its loss would only be more serious.

second, a trademark is an intangible asset, which can be transferred and licensed to others.

If an entrepreneur fails to succeed in the entrepreneurial field under the trademark, he still has the opportunity to transfer and license it to others. The trademark is an intangible asset of entrepreneurs, and it must be owned by a startup company. It is unlikely to become a stumbling block to the future development of the startup company, and it will become a high-quality investment in the future entrepreneurial field.

Third, only registered trademarks can be protected by corresponding laws.

For entrepreneurs, every hard work and development embodies the wisdom, sweat and experience of the team. With the continuous expansion of the company, the value of trademarks will continue to increase, and the growth rate is much higher than other tangible assets of the company. More importantly, many products under the company can be protected by corresponding laws only after being approved to register trademarks. In addition,

what should a startup pay attention to when registering a trademark?

First of all, we should learn the approximate judgment of trademarks. In order to facilitate consumers' identification, it is not recommended to choose brand names and trademarks similar to other well-known trademarks. Apart from being inconvenient for users to distinguish, it is not easy for trademark office examiners to pass. Then, you need to choose and determine the trademark, including words, graphics, numbers, letters, three-dimensional signs, color combinations and so on; After entering the review stage, you also need to make timely responses and provide information on trademark objections and re-examinations.

With the development of the country, intellectual property rights are paid more and more attention. Enterprises should "trademark first" and lay a solid foundation for the sustainable development of enterprises at an early stage. If you don't know much about trademark, you can consult Bajie Intellectual Property Trademark Transfer Network. Bajie Intellectual Property Trademark Agency Co., Ltd. is the first trademark transfer platform on CCTV. It has 17 years of trademark transfer experience and serves you wholeheartedly with the most serious and responsible attitude.