When it comes to the Russian Far East, most people may think of snow-covered and dripping into ice.

it is true that the climate in the far east is cold, but it is by no means a "barren land". It is a portrayal of "beating roe deer and scooping fish, and pheasants flying into rice cookers", and it is also of great strategic value.

geographically, the far east is adjacent to Heilongjiang and Jilin, and closer to China than other Russian regions. This area is rich in mineral resources, forest resources and biological resources, and is known as the "underground treasure house". At present, a global petrochemical center is being formed, and it is also an important link in the Eurasian transportation corridor.

In recent years, Russia has implemented a series of preferential policies, established a good business environment and provided competitive tax and preferential policies to enhance the international competitiveness of the Far East. Therefore, the automobile market in the Far East has a very broad development prospect.

first of all, the vast geographical space and human geographical environment make people's demand for automobiles in the Far East a necessity.

from Siberia to kamchatka peninsula, the total area of the Russian Far East is 6,169,3 square kilometers, accounting for 36.1% of the total area of Russia. The vast geographical space makes people's demand for cars, off-road vehicles and multi-purpose vehicles inevitable, most of which are private cars.

Moreover, the oil price in the Far East is very low, and the No.92 gasoline is only 2 rubles/liter, so there is no additional charge for long-distance driving. For example, it takes more than 7, kilometers to go from Blagoveshchensk to Moscow, and it takes six or seven days to drive, but there is no toll station on the way, so you don't have to pay any fees for crossing the bridge, as long as you spend money to refuel.

In addition, Russian people have a unique way of life, that is, every weekend, urban residents flock to suburban villas to seek peace away from the city, breathe fresh air, grow vegetables, and transport the fruits of their labor back after harvest. In order to meet this traffic demand, Russian families always try their best to buy a car as long as their expenses allow.

in addition, trans-Eurasian Trans-Siberian Railway (TSR) provides a convenient channel for the re-export trade of automobile products. Through TSR, China, Japan, South Korea and other vehicle products and auto parts can be directly transported to the European continent, the time is only half of that by sea, and the transportation cycle is short, which also promotes the prosperity of the automobile market in this region.

Secondly, under the background of Russian Far East development, the demand for various automobiles will continue to grow.

The Far East is the largest economic zone in Russia, and it is also a rare undeveloped region in the world today.

the Russian government has formulated the national strategy for the development of the far east for many times, and constantly adjusted and enriched the planning contents. In the 21st century, Russia has raised the development of the Far East to a new strategic height, launched a series of policies, and set off a new wave of development in the Far East.

with the implementation of Russia's "eastward strategy", the development of the far east is in full swing. The Russian government has promoted a series of infrastructure construction projects, such as affordable housing projects, economic development projects in the Far East and post-Baikal, sports facilities projects in Sochi Winter Olympics, and automobile and road projects in Haishu-Kaliningrad.

in addition to construction machinery and building materials, transportation tools for transporting building materials are needed everywhere, which makes the sales of commercial vehicles rise, and the increasingly prosperous economy also stimulates the consumption of private cars. In 219, automobile sales in other parts of Russia showed zero growth or even decline. However, driven by the "first car" project in the Far East, the automobile market grew rapidly, but it was still the lowest in Russia.

thirdly, the automobile market in the far east is backward, and there is a broad space for future development.

Due to the long-term slow economic development, the automobile market in the Far East is still dominated by Japanese used cars, and most of them have run over 89, kilometers. Therefore, there are left-hand steering vehicles and right-hand steering vehicles in the Far East, and there are many cars that cannot be seen in China.

Japanese used car trade in the Far East expanded in 198s. Crew members of Russian timber transport vessels, cargo ships, etc. bring cheap used cars back to China as carry-on luggage. In the cold climate and bad road conditions, car failure may directly threaten life safety. Although Japanese cars are old, they are far superior to Russian-made new cars in performance and quality, so they are very popular.

In addition, the local cold climate and rugged roads have caused great damage to automobiles, and it is necessary to replace spare parts frequently, which greatly increases the demand for automobile maintenance spare parts in the Far East. In addition, a large number of used cars flow into the Far East every year, and a large number of spare parts are needed for re-repair. Some repaired used cars are left in the local area, and some are re-exported to other areas. As a result, the auto parts market is more prosperous.

in recent years, Russia has successively issued a number of policies to accelerate the process of exchanging used cars for new ones.

In p>218, Russia formulated a policy to restrict the use of right-hand steering vehicles, requiring residents to change to left-hand steering vehicles within two years. However, there are mostly right-hand drive cars in the Russian market, which means that quite a few cars need to be replaced or modified. Although the use of right-hand drive vehicles has not been completely banned so far, the implementation of policies such as raising import tariffs on automobiles and providing loan subsidies in Russia is imperceptibly promoting the process of exchanging used cars for new ones.

Moreover, most of the buses in the Russian Far East are used cars from South Korea in the early 198s, and they need to be replaced urgently.

generally speaking, under the background of Russia's "eastward strategy", the demand for all kinds of cars in the Far East will be more vigorous, and with the promotion of the old-for-new policy of used cars, the automobile market is vast, and major automobile brands are accelerating their integration into the automobile industry in the Far East.

Due to many factors, China car companies have been unsatisfactory in the Far East. From ZTE's first entry into Russia, the Great Wall's first foothold, and Chery's opening of the Russian market, in less than a decade, Sino-Russian automobile cooperation has been difficult, with mixed "happiness" and "worry".

Japanese and South Korean auto giants have been pre-empted in the Russian Far East, and the pace of landing is accelerating, such as Ssangyong Motor, Toyota Motor and Mazda Automobile Assembly Plant in Primorsky Krai, which will further strengthen their advantages in the Russian auto market, including the dual advantages of brand and localized manufacturing, which will cause huge competitive pressure for Japanese auto companies to enter Russia, especially in the long run.

with the steady development of China-China comprehensive strategic partnership of cooperation, how to accelerate the internationalization of Russian automobiles to Russia has once become the focus of attention of major domestic automobile enterprises. At the same time, China car companies are also facing the best opportunity to develop the Far East market, seize the opportunity and make great achievements.

first of all, Russian "eastward strategy" and China's "One Belt, One Road" initiative provide a source of power for the development of the Far East automobile market, which creates excellent opportunities for China automobile enterprises to explore the Far East automobile market. Secondly, the China nuclear crisis began to impact the consistent concept of car purchase in the Far East, which provided the best opportunity for Japanese car companies to make efforts in the Far East market.

Therefore, China auto companies should conduct detailed research on the recent projects of auto giants such as Japan and South Korea in the Russian Far East, and grasp key information such as their main products, production scale, target market and sources of key accessories, so as to formulate effective competition plans; Fully investigate the supporting capacity of auto parts in Northeast China, carry out strategic cooperation, and work out medium-and long-term plans to invest in the Russian Far East market; We can't overemphasize the strategic and practical significance of appropriately accelerating the pace of investment in the Far East, accelerating the landing of Chinese-funded automobile projects, sharing the increasingly mature automobile market in the Far East, and making China automobile enterprises develop the Russian automobile market strategically.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.