Jingzhou City, Hubei Province is the hinterland of Jianghan Plain and an important commodity circulation center in China. Nearly 20,000 people engaged in the wholesale sales of dried vegetables in Jingzhou are from fengjie county. Most of these farmers from Fengjie live in poor mountainous areas, and many of them don't even have enough food and clothes.

1In February, 985, Ding, a villager from Zhaofeng Village, Hefeng Township, took 150 yuan to Jingzhou to make a living. She became the first farmer in fengjie county to work hard in Jingzhou.

After gaining a firm foothold, Ding called his relatives and friends to work. In this way, relatives bring relatives and neighbors bring neighbors, and now an entrepreneurial army of nearly 20,000 people has been formed.

From coolies to multimillionaires

Liu Fanping is now the general manager of Jingzhou Hengsheng Trading Co., Ltd., with assets of tens of millions. When he first arrived in Jingzhou from Fengjie countryside, he only had 57 yuan's money. In order to make a living, Liu Fanping has to do heavy physical labor such as picking up stones. After saving several hundred yuan, Liu began to sell vegetables.

Every evening, Liu Fanping rode a tricycle to the suburbs more than ten kilometers away to purchase goods, and rushed to the market to sell vegetables before dawn. Because of too little money, Liu Fanping can only sell some side dishes like melons and pumpkins. In order to save money, Liu rented a shed and ate steamed bread and pickles.

In this way, Liu Fanping's business is getting bigger and bigger. From setting up a stall to opening a shop and running a company, Liu's registered capital reached100000 yuan, and he also accepted many Fengjie fellow villagers to work there.

Fengjie people sell dried vegetables with an annual sales of 400 million.

According to the investigation team of Jingzhou fengjie county, there are more than 200 wholesale and retail shops in Di Jiang Avenue in Shashi alone, employing more than 3,000 people, of whom Fengjie people account for more than 95%, with annual sales exceeding 400 million yuan. Many "pickles kings", "dried fruits kings", "vermicelli kings", "ginger kings" and "garlic kings" have emerged, and the enterprises founded by Fengjie people in Jingzhou have also been recognized locally and awarded various honorary titles.

Fengjie people who started business in Jingzhou have a low education level, but they have a keen sense of the market because of their years of experience in shopping malls. They pay attention to intellectual property protection and registered a number of trademarks when they started their business.

Fengjie people who start businesses in Jingzhou rarely violate the law and discipline, and are affectionately called "New Jingzhou people" by the local media.

Rich multimillionaire