As one of the mainstream e-commerce platforms, Pinduoduo is famous for its high quality and low price. At first, Pinduoduo adopted the mode of multi-person group to get the same quality goods at more favorable prices, so as to promote its own software and get attention. Up to now, Pinduoduo can almost compete with Taobao and JD.COM, which is a long process.

Of course, in addition to simple and rude publicity, Pinduoduo also attaches importance to the field of intellectual property. Look at the new trademarks it registers from time to time, which shows that it understands the importance of trademarks.

The enterprise search App shows that recently, Pinduoduo affiliated company Shanghai Dream Information Technology Co., Ltd. added the trademark application information of "Star Group" and "Kuaituan Star Group". International classification involves communication services, advertising sales, scientific instruments, etc. At present, the trademark status is "applying for registration". This is a newly registered trademark in Pinduoduo, although it is not clear where it will be used.

However, judging from the category selection we have seen so far, it is more likely to use the platform, because there are various items for sale on the platform, which may be an interpretation of the items. In short, try to accommodate more kinds of goods on your platform. As for the "star group", perhaps it is to invite some celebrities to promote it, which is unknown.

But the most important thing in trademark registration is surprise, that is, when people don't know about this trademark, the enterprise takes the lead in registration, so if other enterprises later want to register this approximate trademark, the registered trademark is obviously the same or similar, it will be difficult to complete. This is the importance of early trademark registration.