method/step
1 rights and interests
When the font size applied by the seller is protected and the seller's shop becomes a Taozi shop, the following protection and encouragement can be obtained:
1) font size protection: once the font size is successfully applied, it will be protected, and other sellers cannot use the same font size, which is unique.
2) direct search: when the search keyword is completely matched with "Taozihao", the store information of the Taozihao seller is directly displayed under the baby search; In the store search, the seller whose font size exactly matches will be ranked first and highlighted.
3) Taobao Aitao dynamic business can be launched: Taobao Aitao dynamic is a new platform built by Taobao to open the information channel between sellers and buyers, where sellers can attract fans (buyers) through their own ingenuity and publish content that fans (buyers) are interested in, and buyers can get the latest information of sellers at the first time by paying attention to them.
2 access
2.1 access conditions
A seller whose current store status is normal must meet any of the following conditions before using the Taozi service:
1) The name of the store is standardized and the font size meets the naming requirements;
2) A store that has held the R mark (with trademark registration certificate) or the TM mark (with trademark acceptance notice) for 6 months.
3 font name naming requirements
font name refers to the "logo" that distinguishes a store from other stores in the store name on Taobao. The "logo" can be composed of Chinese, English or numbers, and there can only be one font name in a store name. The naming of the font size shall comply with the Taobao Service Agreement and Taobao Rules, and the following requirements shall be observed:
1) The font size shall be named according to thesaurus requirements:
Note: forbidden words refer to words that cannot appear; Restrictive words refer to words that can appear and contain, but cannot appear alone; The font size area cannot be composed entirely of restrictive words.
2) Taobao has the right to withdraw the successfully applied font size according to business needs.
4. Active quitting and repaying
4.1. Active quitting
Currently, active quitting is not supported.
4.2 Cancellation
Except that the seller voluntarily quits the Taozi service, the seller may be dismissed from the Taozi service under any of the following circumstances.
1) due to serious violations of rules and regulations (except selling counterfeit goods), the accumulated penalty points are over 48 points;
2) The accumulated penalty points for selling counterfeit goods are over 48 points;
3) The shop name or shop name is complained of infringement and confirmed to be established;
4) it no longer meets the requirements for entry.
4.3 Withdraw and reapply
In principle, it is not allowed to withdraw and reapply, but if it belongs to the third or fourth case of eviction, you can reapply by changing the font size
What is the difference between the font size and the store name?
a store name consists of a font size area and a custom area. The byte limit of a store name is 4-2 bytes, and the byte limit of a font size is 4-14 bytes. The font size is required, and the custom area is optional (optional).
Note
There are 5 opportunities to modify the font size area, and the number of user-defined modifications is not limited.
if the store is completely released and deleted, the font size will be released after one month of reservation, and anyone can apply without reservation. If the store is deleted due to node punishment, Taobao will recycle the font size as appropriate.