Fill in the blank or multiple choice questions: 1. The English word for public relations is (publicrelations).2. The public relations can be directly called (public relations). 3. The way the organization connects with the public is (communication). 4. The essence of modern public relations communication is the two-way communication of information between organizations and the public. 5. The basis for organizing public relations activities is (the state of public relations). 6. Using the news media to expose the phenomenon of monopoly enterprises "fooling the public" has formed a famous (exposing ugliness movement) in modern American history. 7. In 196, Ivy Lee published a famous document (Declaration of Principles). 8. It is (Ivy Lee) who is known as the father of public relations. In 9.1952, Cattripp and Saint published an authoritative book on public relations ("Effective public relations"). 1. The International Association of Public Relations was founded in London in 1955. 11. The basis of organizational image is (product image). 12. The enterprise is in the initial stage of designing a factory name and trademark with a unique style. 13. Democratic participation is used to coordinate (internal public relations). 14. Establish the concept of communication and cooperation, and improve social skills, which belongs to the public * * * relationship (improving quality function). 15. The starting point of organizing public relations activities should be (starting from facts). 16. The public relations department is a high-level indirect (management department) with the nature of service. 17. In the department-owned public relations department, the positioning and communication function of public relations function is mainly because the public relations department belongs to (advertising and publicity department). 18. Compared with public relations, one of the advantages of public relations companies is their high professional standards. 19. Excellent public relations personnel should have the following characteristics in personality: (cheerful, patient and tolerant). 2. (Public Relations Consultant) is a full-time senior worker in public relations, working for a professional public relations consulting company. 21. High reputation and low popularity belong to the (relatively stable and safe) state of public relations. 22. Construction-oriented public * * * is mainly suitable for organizational development (initial stage). 23. Self-to-others and person-to-person communication activities belong to (interpersonal communication). In order to prevent the public from getting bored and disgusted, public relations personnel must keep the information fresh. 25. The function of public * * * relationship in serving market sales is first embodied in (consumer relations). It is not to directly promote products or services, but to cooperate with the use of various communication methods to clear channels and straighten out relationships, so as to create a good environment for the sales of products or services. 26. (Media public) is the most sensitive and important part of public relations work. 27. An important way for organizations to communicate with the public is to use (mass communication). 28. (Government and the public) is the most authoritative object among all communication objects. 29. Readers have a wide choice (the advantages of newspapers). 3. Not limited by space, the most widely spread mass media is (radio). 31. The targeted mass media is (magazines). 32. Put the key facts and main conclusions at the front of the article, and then arrange the events according to the importance of the facts (inverted pyramid structure). 33. In its own name, organizations take the lead in initiating certain activities in society, and promoting some progressive new ideas is (public welfare activities). 34. Members of the organization have equal status and extensive contact with each other, but the communication network without a central figure is (circular network). 35. The last line of defense for the interests of both sides in the negotiation is (the boundary point). 36. The third stage of the negotiation between the government and the communist party is the confrontation stage. 37. The average concession is also called (step by step). 38. What people don't want to disclose to others in their minds is the (secret area). 39. Sponsorship activities refer to social organizations' contribution or efforts to support a social activity or a certain (social undertaking) in the form of unpaid donations. 4. Under normal circumstances, organize celebrations every year (2-3 times is enough). 41. Understand the victim's situation carefully, take corresponding responsibilities realistically, and sincerely apologize (victim countermeasures). 42. Open organization activities (both public and confidential). 43. The exhibition can help organizations find themselves, publicize themselves and improve their benefits. It is (both commercial and non-commercial). 44. The English abbreviation of Organization behavior identity is (BI). 45. At the top of the whole CI system is the mind identity system. 46. The corporate mission belongs to the (conceptual form) of organizing mind identity system. 47. According to the social division of labor and its own conditions, the role that enterprises are prepared to play and assume in society belongs to (enterprise mission). 48. The visual code composed of pure geometric points, lines, surfaces and bodies belongs to (abstract class). 49. As a skill of communication, public relations etiquette is the etiquette and ceremony that public relations personnel must follow in social communication. 5. Pay attention to etiquette, which can promote (quality), image and ethos in individuals, organizations and society. 51. The most basic principle of public relations etiquette is to respect the public. Good (personal etiquette) is the starting point of all public relations activities and the necessary "passport" for all social occasions. 53. The first impression of clothing is style, which can be used in different occasions to express different meanings. Because there are so many styles of clothes, we can simply divide them into three types: formal clothes, social clothes and casual clothes. 54. When sitting on a lower chair or sofa, it is best for a lady to adopt a sitting posture (with her legs tilted). 55. The theoretical basis and premise of relationship marketing is (4C'S). 56. The business strategy (market follower strategy) is to make use of some gaps left by market leaders' propaganda to make up for them quickly, thus occupying an important position. 57. When people see the product advertisements, signs, famous brands, standard words and colors of the enterprise, they can think of the enterprise's spirit of wholeheartedly serving our customers, its working style of striving for perfection and excellent product quality, which belong to the CS strategy of the enterprise (audio-visual satisfaction). 58. Generally, it is (the government) that doesn't need to raise its profile when it comes to public relations in China. 59. When a major social problem occurs, it belongs to government public relations to communicate face to face with relevant public organizations, groups or individuals, listen to public opinions, answer public questions, explain the government's position, and strive for public understanding and support (consultation dialogue). 6. When analyzing the realistic distance between an organization's self-image and its actual image, use (image element gap chart). Fill in the blanks or multiple-choice questions: 1. People generally think that public relations can be (public relations status, public relations activities, public relations concepts, public relations studies and public relations occupations). 2. The concepts of public relations mainly include (image concept, mutual suffering concept, coordination concept, public concept and communication concept). 3. The basic elements of public relations include (organization, communication and public). 4. The disciplines involved in the relationship between the public and the public are (ethics, management, sociology, marketing, communication). 5. According to the time sequence characteristics of the relationship between the public and the organization, we can classify the public as (potential public, informed public and action public). 6. Two principles put forward by Ivy Lee's public relations thought (the public must be informed and tell the truth). 7. bernice's major works are (The Formation of Public Opinion, The Relationship between the Public and the Public, Public Opinion). 8. In the development of the thought of public relations, the most representative thinkers are (Ai Wei. Lee, bernice, Cattripp and Saint). 9. Since the 198s, the famous American companies that have set up branches or representatives in China are (Hill-Norton, Boya). 1. The social conditions for public relations are (theoretical conditions, economic conditions, political conditions and technical conditions). 11. Consumer psychology divides the consumer market into (children's market, youth market, elderly market, women's market and men's market) according to the age and gender of consumers. 12. The written forms that reflect the concept of organization management are (slogans, couplets of training words). There are many signs of an enterprise, but the two most important ones are (factory name, trademark). 14. To implement the principle of seeking truth and being pragmatic in the investigation work should be (true, objective, fair and comprehensive). 15. The position of the public relations department as the decision-making staff in the organization, mainly oil (data storage center, information release center, environmental monitoring center, public reception center) 16. The main characteristics of the public relations department are (professionalism, service and coordination). 17. From the perspective of working methods, the organizational types of the public relations department can be divided into (public relations object type, public relations means type and public relations compound type). 18. The principles that public-private companies should abide by in their work are (obeying the law, being truthful and accurate, not interfering in internal affairs, and keeping secrets). 19. The moral character of public relations personnel should include (seeking truth from facts, impartiality, hard work, helpfulness and openness). 2. The three links of organizational image analysis are (self-image analysis, actual image analysis and image gap analysis). 21. The specific forms of publicity and public relations are (issuing press releases, advertising public relations, printing internal publications and materials, giving speeches and performing). 22. Specific methods for preparing public relations budget include (target operation method, sales commission method). 23. The dichotomy of communication channels includes (personal communication and mass communication). 24. The methods to evaluate the effectiveness of public relations are (internal and external supervision, direct observation, communication audit and public behavior detection). 25. Enterprises should conscientiously do a good job in the public relations of consumers, that is, to establish the idea that "consumers are friends", not only to meet the needs of consumers' material consumption, but also to meet the needs of consumers (information knowledge, emotion, choice, expression and participation). 26. Public role psychology includes (gender role psychology, age role psychology, professional role psychology and cultural role psychology). 27. The characteristics of community relations are (geographical proximity, interest correlation and mutual restriction with the main body). 28. The characteristics of public psychology are (the universality of psychological needs, the sameness of interest pursuit, the vulnerability of information suggestion, the universality of behavior imitation and the intensity of emotional contagion). 29. The characteristics of psychological changes caused by social environment are (universality, modernity and stability). 3. The poor recording is (shortcomings of broadcasting, shortcomings of television). 31. The principles that should be paid attention to in writing a good news bulletin are (to have news basis, to highlight the new and recent points, to be concise and to the point, and to highlight the changes and interesting points). 32. The disadvantages of television as a mass media include (poor recording, small choice for the public, inflexible acceptance and high production cost). 33. The internal publications of the organization can be divided into (internal distribution, external distribution and mixed internal and external distribution). 34. The difference between public relations advertising and commodity advertising lies in (different direct purpose, different content, different reporting methods of the press and different application scope). 35. The members of the negotiating delegation include (the speaker, assistants, experts and auxiliary personnel). 36. From the style of speech, the common opening remarks are (light humor, suspense attraction, voice-taking, and emotional approach). 37. The ending forms of the speech include (summary, passion, deep thinking, humor, borrowing). 38. Inducement methods are often used in persuasion work, including (layer-by-layer induction and directional induction). 39. Taboos of interpersonal communication include (always asking questions, boasting about yourself, boasting about each other blindly, being mysterious and exposing one's "privacy" excessively). 4. Celebrations are generally in the form of (opening celebration, closing celebration, anniversary celebration, special celebration and festival activities). 41. According to the nature of exhibitions, there are (trade exhibitions and publicity exhibitions). 42. Crisis events are characterized by (suddenness, urgency and harmfulness). 43. Events caused by public misunderstanding include (misunderstanding of the organization by the public, misunderstanding of the organization by internal employees, misunderstanding of the organization by the media and misunderstanding of the organization by authoritative organizations). 44. An excellent conference host should have the following qualities: clear and agile thinking, good verbal expression and good analytical skills. 45. The functions of the organizational CI system include (management function, identification function, education function, communication function and economic function). 46. The source of CI design first appeared in Germany and Italy. 47. The written form of corporate philosophy includes (slogans, training words, songs). 48. The basic elements of an organization's visual identity system include (name, logo, standard color, standard word, symbol). 49. Organize the introduction process of CI system (proposal preparation stage, investigation and publicity stage, design and development stage and implementation management stage). 5. The origin of public relations etiquette can be summarized as (the mother of origin and traditional etiquette, obedience to the needs of the development of modern commodity economy, the promotion of its development by mass media, and the product of the continuous improvement of civic awareness). 51. The principle of respecting the public is embodied in the following aspects: respecting the public's individual hobbies and personality, respecting the civil rights that the public should have, and respecting the public's personality. 52. Principles of identity differences in public relations activities include (differences in foreign affairs protocol, differences in status, differences in gender). 53. Public relations personnel should attach great importance to their own clothing and appearance, and regard it as one of the necessary qualities of public relations personnel. The dress requirements for public relations personnel are (neat and generous, overall harmony, showing personality). 54. In formal celebrations, meetings, conferences, negotiations and other occasions, people are very particular about their seats. The etiquette of taking a seat mainly includes (respecting the right, respecting the above, and facing the door). 55. Public relations gift-giving is an art, and we should pay attention to it (gifts should be appropriate, customs and taboos should be understood, gifts should be meaningful, and the timing of gifts should be well grasped). 56.4P'S theory includes (product price, price channel, place promotion).57. A famous brand is a trademark of an enterprise, which contains the product's (quality, value, future and popularity). 58. Public * * * relations can adopt the strategy of "three names" when spreading and shaping enterprise brand names, and "three names" specifically refer to (celebrities, famous products and famous families). 59. The basis of CS strategy is to highlight the word "satisfaction", which includes (concept satisfaction, audio-visual satisfaction, product satisfaction, behavior satisfaction and service satisfaction). 6. The work of government public relations to collect information includes (proposal collection, letters and visits, opinion polls and typical surveys). Interpretation of three nouns: 1. The relationship between public and public: it is an idea, strategy and management ability that an organization uses effective means of communication to adapt itself to the needs of the public and make the public also organize the development needs. 2. The concept of public * * * relationship: refers to the deep ideological meaning formed by people in the practice of public * * * relationship, which affects people's thinking and behavior tendency, and is a kind of conscious understanding and understanding of public * * * relationship activities. 3. Exposing Ugliness Movement: During the decade from 193 to 1912, a large number of intellectuals with social conscience used the news media to attack monopoly capitalists.