Many people start to plant flowers, but their placement may be troublesome due to space constraints and they cannot achieve their own appreciation. Now I will unravel the business philosophy of a flower shop for everyone, I hope it can help you.
The business philosophy of the flower shop
⒈Has a unique business philosophy: The flower shop is operated based on the business principles of honesty and service first, and sincerely serves consumers. Establish a sense of competition, market awareness, credibility, and brand. To run a flower shop, you must learn to be a good person. In life, being a good person is the first priority. When engaging in business activities, you must pay more attention to being a good person. Note: From the location selection, naming, business hours, and trademark registration of the flower shop, the flower shop CI system and organizational structure (floral design department, business development department, accounting department, transportation department) must be conducive to creating a famous flower shop and establishing a brand. , showing the image of the flower shop.
⒉ Pay attention to customer psychological analysis:
① From age, clothing, transportation;
② Consumer mentality, face, mood, anger, habits and interests. Consumers tend to be wary and distrustful and work hard to eliminate these situations.
③At the same time, it is necessary to analyze the characteristics and uses of consumption, and to observe the customer's attitude towards spending money, which is related to people's education level, education level, lifestyle and consumption concept.
④When introducing flowers, first ask about the purpose and then choose the style (bouquet or basket, romantic bouquet, solemn basket), then select flower materials for floral creation, and finally mark an appropriate price.
⒊Attach importance to special operations and marketing:
Flower shop
①Unique store design and family-style layout inside the shop (decorate the flower shop with artificial flowers and fresh flowers) Space) A full range of domestic and foreign flowers and leaves; unique floral styles.
② Pay attention to festival management and various forms of services. For example, flower shop decoration should have innovative ideas, unique layout, elegant and charming artistic atmosphere, and give people high-quality cultural enjoyment. ③We provide telephone booking for flower delivery, door-to-door flower arrangement service, year-round flower delivery for group birthdays, flower rental, online flower shop, etc.
4. Business tips:
① Pay attention to festivals with potential: Valentine’s Day, Christmas, Mother’s Day, Teacher’s Day, Spring Festival and other old festivals, and at the same time develop Chinese Valentine’s Day, Secretary Day, Nurses' Day, Father's Day, Graduation Day, Chinese Valentine's Day, Journalists' Day, Men's Day, etc. Prepare the supply of goods and organize skilled florists and flower delivery personnel. Analyze market demand and promote in advance (such as store advertisements, media advertisements, faxes and emails to major units before the Spring Festival, etc.).
② Use the Internet for publicity: Flower shop operators may wish to participate in e-commerce, whose characteristics are suitable for flower transactions and enhance competitiveness. The flower shop can also carry out various methods such as brand chain sales and 24-hour flower shop.
③ Site selection suggestions: Choose areas with convenient transportation and large flow of people, such as business centers, high-end villas, apartments, office buildings, etc. The central hospital in the central area of ??the city. One advantage of having a flower shop near a hospital is that during the off-season for flower consumption, there are not many patients in the hospital. This can increase the florist's income during the off-season and preserve part of the expenses. In addition, you can also sell a few fruits as side dishes. ④Store design: The store sign design should be simple and clear. The flower shop is a beautiful and elegant place, and floral art is the soul of the flower shop. Beautiful flowers convey various emotions to people. In order to provide high-quality service to customers, those engaged in the flower shop industry must attend professional flower art schools and strive to improve their flower art skills. , The store name is easy to remember and has cultural connotations. The store logo should be eye-catching. The decoration of the store should be simple and the colors should be light and bright. Appropriate use of European iron art can enhance the taste of the flower shop. The display of merchandise should be sparse and refined to avoid appearing cluttered. In addition, more spotlights should be installed in the store. Because spotlights can enhance the atmosphere of the flower shop, beautify the works and beautify the function of the flower shop.
⑤ Set prices reasonably: Only good varieties can bring good prices.
You must not gouge up the prices. The various floral works sold in a flower shop must be artistic and value for money. All flowers and dried flowers of poor quality are willing to be thrown away and will never be sold.
⑥Know the latest market trends in a timely manner: Subscribe to several flower art books and related magazines to understand international fashion trends and keep abreast of fashion trends.
⑦Business scope positioning: The flower shop can be positioned to focus on fresh flowers, potted flowers, dried flowers, handicraft silk flowers, flower utensils, and wedding services. According to local conditions, it can also operate other ancillary goods and services to increase flower sales. comprehensive economic benefits of the store.
⑧Floral knowledge: Understand the language of flowers (the meanings of various flowers), and guide consumers on how to maintain and preserve flowers.
⑨ Pay attention to employee quality training and management. Decoration and beautification
The layout of a flower shop is very important. The exquisite and beautiful layout can not only attract the attention of consumers and lead them into the flower shop, but also the clever layout sometimes brings inspiration to customers. Customers will also combine some of the good ideas they see with home decoration and decoration, and then become frequent visitors to the flower shop. The business scope of the flower shop
In terms of the business scope of the flower shop, the flower shop can be positioned as mainly focusing on fresh flowers, potted flowers, dried flowers, craft silk flowers, flower utensils, and wedding services. It can also operate other services according to local conditions. Supporting products and services to increase the overall economic benefits of the flower shop. If the financial strength is limited, it can be operated in partnership with units or individuals related to the flower shop business in the form of capital operation.
The flower shop’s operating hours are flexible and can meet the needs of customers at different times; the flower shop decoration inspection can provide consumers with a good shopping environment and make them feel happier; the flower shop serves the community and can make consumers Enjoy faster service.
When running a flower shop, the varieties must be complete. After the consumer's needs are met and he feels convenient, he will come back next time. As an operator, you must constantly improve your floral skills to adapt to consumers who are increasingly appreciative. Flower shops pay attention to learning and accumulating knowledge and skills, communicate with peers, and selectively participate in various short-term trainings based on their own economic conditions to learn from the strengths of others. We must continue to innovate, mainly reflected in floral design, which is also the source of the flower shop's service brand and the creation of its characteristics.
The service of a flower shop runs through the entire business process. It is directly related to whether there are repeat customers and market share. Most of our consumers do not understand the language of flowers when consuming flowers. Therefore, the florist must guide consumption. In addition, in order to meet the individual needs of a small number of consumers, the flower shop will arrange halls and carry out floral design for them. After-sales service is mainly reflected in teaching consumers the knowledge of maintenance and preservation, regularly visiting customers, controlling their new consumption requirements and trends, and promptly replacing fresh flowers with customers who have rental business. Flower shop decoration and beautification
Flower shop layout
The layout of the flower shop is very important. The exquisite and beautiful layout can not only attract the attention of consumers and lead them into the flower shop, Moreover, clever arrangements sometimes bring inspiration to customers, and customers will also combine some of the good ideas they see with home decoration and decoration, and then become frequent visitors to the flower shop.
Product display
With the increase in the number of flower shops, how to stand out in the fierce competition has become an important factor for flower shops to expand the number of customers. subject. Generally speaking, in terms of consumer psychology, any store has the so-called "focus space", which is the place that is most likely to attract consumers' attention. Since flower shops are usually small and medium-sized stores (less than 30 square meters), the main focus space is There are no more than the following four places:
Therefore, once the focus space is established, various promotional techniques can be further introduced and placed in the above four places. The techniques that can be used to enhance the display effect can be roughly divided into the following six types:
As for how to design the details, it depends on the ingenuity of each operator.
Color matching
Flowers are a symbol of beauty. When people mention a flower shop, they always think it is a comfortable and beautiful place.
However, sometimes when we walk into some flower shops, although our eyes are full of flowers, it is difficult to find the unique beauty of each bouquet of flowers, and we have no desire to buy them. At this time, the layout of the flower shop becomes very important, among which color matching is one of the key points.
Flowers are already colorful. If the decoration in the flower shop is also colorful, the beauty of the flowers will no longer be highlighted, and it will even affect the viewing effect of the flowers. Therefore, using a monochromatic background for store decoration is one of the safest ways to create a simple and bright atmosphere. The background color chosen is white, which gives people a clean and refreshing feeling. Against the white background, the dried flower products of various colors become more vivid, highlighting the decorative effect of the dried flowers. The bucket-shaped flower stand with staggered heights gives each bouquet of flowers an independent and pure background, which is more suitable for displaying the beauty of the flowers. Coupled with the slightly regular arrangement method, the customer feels that there are more flowers than the actual number of bouquets.
When placing flowers, you should also pay attention to color matching, especially fresh-cut flowers. Although any kind of flower has its own unique charm, the flowers that appear in flower shops as commodities are still different from the flowers that grow in nature, because once the flowers appear in the flower shop, they must incorporate humanistic content into them and require human touch. Processed, rather than "naturally carved" like flowers in nature. Therefore, when placing flowers of different colors together to display to guests, you must pay attention to the harmonious color matching. For example, dark purple forget-me-nots and red roses are not beautiful when placed together. After looking at them, people will lose interest in both flowers.