Notice on unifying the logo of China Petroleum Group

With the development of society step by step, we are all directly or indirectly related to the notice, which has many functions, many types and different writing methods. Before writing, you can refer to the model essay first. The following is the notice about unifying the logo of China Petroleum Group, which I compiled for you. I hope it will help you.

Notice to all enterprises and institutions about unifying the logo of China Petroleum Group:

According to the requirement of "* * * to hold high the banner of the overall development of the group company and create a unified brand" put forward by the meeting of leading cadres of the group company, it is decided through research that the whole group company will use the * * * logo systematically from XX XX XX, and the original image logo of the group company, joint-stock company and all enterprises and institutions will cease to be used. Matters related to the unified use of the * * * logo are hereby notified as follows:

1. Significance and guiding principles of the unified logo work

The use of the unified logo by the group company is an important measure to give full play to the intangible assets value of China Petroleum, reflect the corporate values of China Petroleum, establish a unified brand of China Petroleum and further shape the new image of multinational enterprise groups. Unified logo inherits the existing registered trademarks of group companies and joint-stock companies, and at the same time, it is beneficial to the public and consumers' cognition, realizing the unification of logo of group companies and joint-stock companies, and the unification of logo of enterprises and institutions including wholly-owned and holding subsidiaries in China petroleum system, realizing the unification of service logo and product logo in function.

second, the pattern of unified logo and its meaning

The unified logo pattern is a pattern of ten petals composed of red and yellow. The color of the logo is red and yellow, which adopts the basic color of the national flag of China and reflects the industry characteristics of oil and natural gas. The logo is round as a whole, which symbolizes the development strategy of China petroleum internationalization. Ten equal petals, symbolizing the main business of China Petroleum. The red base highlights a square corner, which not only shows the solid foundation of China petroleum, but also contains the infinite cohesion and creativity of China petroleum. The appearance is flower-shaped, which reflects the social responsibility of China Petroleum to create harmony between energy and environment. The rising sun in the logo center is radiant, symbolizing the vigorous development and bright future of China petroleum.

III. Subject and scope of use of the unified logo

(1) Subject of use

1. The group company and its affiliated enterprises and institutions, wholly-owned and holding subsidiaries (hereinafter referred to as the subordinate units of the group company);

2. Joint-stock companies and their subsidiaries, wholly-owned and holding subsidiaries (hereinafter referred to as the subordinate units of joint-stock companies);

3. Branches and enterprises and institutions, wholly-owned and holding subsidiaries of enterprises and institutions to which the Group Company belongs, branches and holding subsidiaries of wholly-owned and holding subsidiaries of group companies and joint-stock companies;

4. Other units authorized to use the uniform logo.

(II) Scope of use

The unified logo is mainly used in the following areas that need to display and publicize the oil image of China:

1. Public places such as production, operation, office, conference and living quarters;

2. Flags, web pages and internal media such as TV, newspapers and periodicals;

3. transactional articles, gifts, souvenirs and badges;

4. products, large-scale equipment, means of transport and employees' clothing;

5. Other areas where uniform identification is required.

iv. ways to use the unified logo

based on the unified logo, different users can use the unified logo in different use ranges at home and abroad by adding the Chinese and English names or abbreviations of the users. In view of the diversity and complexity of the subject, scope and mode of use of the unified logo, this notice only requires several main modes of use of the unified logo. For other modes of use, please refer to the Visual Identity Manual of China Petroleum and Natural Gas Corporation (hereinafter referred to as the Manual).

1. Usage on the group flag (hereinafter referred to as the company flag) The unified logo combination pattern used on the company flag consists of two parts, with the unified logo on the upper part and the words "China Petroleum" on the lower part. The background color of the flag is light blue.

2. How to use the unified logo in combination with the names of meetings, activities or organizations

(1) The unified logo in combination with the names of meetings and activities is composed of two parts, with the unified logo on the left and the Chinese or English names of meetings and activities on the right. When necessary, the Chinese name can be used up and down correspondingly with the English name.

(2) The combined use pattern of the unified logo and the name of the group company or joint-stock company consists of two parts, the unified logo on the left and the Chinese or English name of the group company or joint-stock company on the right. When necessary, the Chinese name can be used up and down correspondingly with the English name.

(3) The unified logo combination pattern used by other users consists of two parts, the unified logo on the left and the Chinese or English names of relevant units on the right. When necessary, the Chinese name can be used up and down corresponding to the English name. Among them, the Chinese or English names of the units affiliated to the group company and the joint-stock company are detailed in Annex 3, and the names of other units are specifically expressed as the Chinese or English names of the units.

(4) In order to reflect the integrity and consistency, oilfields and refining enterprises that are divided into listed and unlisted parts in the same area should use common names (see Annex 4) in * * * sites or specific locations. The combination of name and unified logo is the same as above.

(5) When necessary, the unified logo can be placed at the top and the Chinese and/or English names of meetings, activities or units can be used at the bottom.

3. How to use the unified logo overseas

The unified logo combination pattern used overseas consists of two parts, the upper part is the unified logo and the lower part is the word "CC". All enterprises and institutions engaged in exploration and development, construction, oil refining and chemical industry, and trade and sales of the Group Company should highlight the use of this combination pattern overseas. On the premise of using a unified logo, vertical or horizontal methods can also be used to combine with the names of units and activities according to the use occasions to meet the needs of differentiated use. The names of units and activities should generally be expressed in Chinese and English.

4. How to use the unified logo in the external disclosure and press release of the joint-stock company. When the joint-stock company needs to use the unified logo in the external disclosure and press release, its combination pattern can be composed of the unified logo and the English abbreviation of the joint-stock company name "petrochina".

five, the use of unified logo work requirements

(a) unified thinking, fully understand the significance of unified logo. Unified logo is an important measure for group companies to adhere to the overall coordinated development and shape the new image of multinational companies. All enterprises and institutions, especially leading comrades, should fully understand the significance of unified logo, strengthen the overall concept of "China Petroleum", support logo integration, speed up logo update, stop using the original logo, safeguard the rights and interests of the logo, and take all the work of unified logo as a major event.

(2) strengthen the organization and leadership of unified labeling work to ensure the smooth development of unified labeling work. Group companies set up a brand management committee, with a committee office, which is responsible for the planning, management and rights protection of brand image. All enterprises and institutions should also define a member of the leadership team who is specifically responsible for the organization and leadership of the unified identification work, and implement specific work departments. According to the overall requirements of the unified identification work of the group company and the actual situation of the unit, they should formulate a unified identification work plan and do a good job in the specific implementation of each work.

(3) Effectively maintain the consistency in the use of banners. Where it is necessary to use the flag in public places, facilities and equipment such as squares, meeting places, halls and office areas, it must be used in strict accordance with the unified logo combination pattern, color, proportion and flag background color, and shall not be changed at will. Flags should be hung or erected in offices, halls, squares and other places where conditions permit.

(4) Replace and use the unified logo in a planned way.

1. before XX, XX, xx, xx, 2xx, complete the replacement of the unified logo of the main buildings, offices, important reception places, external websites and printed materials (including envelopes and business cards). Other replacement work should be carried out in a planned way, and in principle, it should be completed before XX, XX, XX. Where a new logo is needed, the original logo shall not be used again, and enterprises and institutions shall not design a new logo separately.

2. Before XX, XX, 2xx, the external image transformation of 5, gas stations will be completed, and the image transformation of all gas stations will be completed before the Olympic Games.

3. The petrochemical products produced by the joint-stock company have all been packaged in new packages since XX, XX, XX.

4. The use of new logos for products of enterprises affiliated to the Group Company should be standardized, and the management measures for the use of unified logos for products of the Group Company should be strictly followed.

5. The replacement of the unified logo of diversified enterprises and enterprises belonging to Sino-foreign joint ventures and cooperation categories set up by enterprises affiliated to the Group Company will be postponed until further notice.

6. The use of the joint logo of Olympic partners in service and product categories will be notified separately.

7. The International Business Department (Foreign Affairs Bureau) will make arrangements according to the unified requirements of the group company for the integration and standardization of the use marks of the group company's overseas production operations and business activities.

(5) strengthen the management of unified signs to ensure the standardization of the use of unified signs. In order to ensure the orderly and standardized development of unified identification work, the group company has begun to formulate corresponding management measures and Manual. All enterprises and institutions shall strictly implement the management measures and Manual of the Group Company when using the unified logo. It is necessary to prevent both parties from going their own way and rushing headlong into action.

(6) All enterprises and institutions must fly the national flag of the people's Republic of China when flying the national flag. When necessary, it is allowed to hang or use the flag of the unit with the combination pattern of unified logo and unit name while hanging the national flag and the flag of the company. Specific provisions will be notified separately.

(7) before XX, XX, 2xx, all enterprises and institutions shall report the use of the unified logo and the problems encountered to the group company, and the group company will inspect the use of the unified logo in due course.

(8) after using the new logo, all enterprises and institutions should conscientiously do a good job in protecting the deactivated logo belonging to the registered trademark.

(9) The general office is responsible for the daily work of the brand management committee of the group company.

attachments:

1. unified logo pattern of China petroleum and legend of its main combination

2. flag (company flag) of China petroleum group

3. Chinese and English names used by the affiliated units of the group company and joint-stock company with unified logo combination

4. names commonly used by oil fields and refining enterprises in the same area with unified logo combination, XX, XX, XX, XX, XX;