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Is the lv white checkerboard pure white or off-white
lv white checkerboard is beige.

according to the enquiry of Louis Vuitton China official website, LV (Louis Vuitton) white checkerboard is usually off-white rather than pure white. LV's checkerboard pattern is one of its classic iconic designs, which adopts a combination of white and light brown (beige) checkerboards. The beige design gives people an elegant and luxurious feeling, which is one of the characteristics of LV brand.