Intellectual property rights belong to the category of intangible assets and are facing today’s brutal competition. Blue ocean enterprises focus on the development, maintenance, management, and planning of corporate intellectual property rights. Red Sea enterprises make important efforts in establishing product brands and maintaining trademark images. Red Sea enterprises lack systematic management and planning of intellectual property rights. Blue ocean companies attempt to create obstacles for rivals in terms of intellectual property rights.

Why does intellectual property need planning?

Why intellectual property planners can use intellectual property planning as a magic weapon for corporate competition. In the past, corporate planning was completed around corporate strategy, brand, market, financing and other professional business planning agencies. A serious problem that these institutions have overlooked is that they have not included strategy, brand, trademark, market, financing, etc. into the scope of intangible assets, and have not included the strategic planning high ground of intellectual property. Many problems arise in practice. It is enough to complete the registration task for brands, trademarks, patents, copyrights, etc. that originally have strong development potential. It has brought huge market trends to the company. If intellectual property rights are included in the planning at the very beginning. We can imagine building intellectual property rights to be more market competitive. Businesses can remain invincible for a long time.

Competition among enterprises in the future will be intellectual property competition. It does not mean that the enterprise with more intellectual property rights will be the winner. The application of intellectual property rights is the protection of intellectual property rights, and intellectual property planning can give opponents an irreversible opportunity before application. For example, patent applications. If a company applies for a patent, there is no way to infringe it on competitors. If we plan a large group of other patents around this patent so that competitors cannot bypass this patent to implement products, that is the best protection.

The Intellectual Property Planning Network has many experts with senior backgrounds in various industries, especially with planning techniques for supermarkets. Use innovative means to actively reduce losses for enterprises and avoid unnecessary losses. Help enterprises to get out of the blue ocean in the red ocean war.