Founder Zhang Xuhao sold Ele.me to Jack Ma.

In 2011, the development of “Ele.me” attracted the attention of Jinshajiang Venture Capital, and a multi-million-dollar investment in Series A saved “Ele.me” from dire straits. However, the investment received by other platforms far exceeded theirs. During that time, the food delivery industry entered the stage of "burning money". Even if "Ele.me" has an advantage, it will be difficult to resist the price advantage of other platforms.

Not only that, after Meituan fell into the arms of Tencent, "Ele.me" began to have problems in many aspects in addition to its temporary market share advantage. Founder Zhang Xuhao understood that the food delivery industry at that time had gone through several rounds of reshuffles, and only two leading companies, Meituan and Ele.me, were left. If he chose to merge with Meituan, it would mean that there would be no more Ele.me in the market. Zhang Xuhao couldn't bear to put the company he founded into the hands of his opponents. This path was not an option.

After much thought, Zhang Xuhao finally chose the third path and sold "Ele.me" to Alibaba, the shareholder at the time. Facts have proved that Zhang Xuhao’s decision was right. Although he gave up his shares in “Ele.me”, he at least gained a lot of wealth. Not only that, after being acquired by Jack Ma, “Ele.me” still maintains a good development trend.

Ele.me’s main functions:

1. Quickly search for nearby takeaways and make reservations directly without calling.

2. You can use the notification of takeout status as soon as possible.

3. You can see everyone’s comments and photos of your favorite takeaway food.

4. Save your favorite restaurants and food for easy ordering.

5. Various free drinks and discounts, with constant discounts.