Trademark is a kind of logo, but it is different from a logo. Only a logo that meets certain conditions can be used as a trademark.

According to Article 15 of the World Trade Organization’s Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS), a trademark is defined as follows: “Any trademark that can distinguish the goods or services of one enterprise from those of others. The mark or combination of marks of an enterprise's goods or services should be able to constitute a trademark. "A trademark is a kind of logo, but it is different from a logo. Only a logo that meets certain conditions can be used as a trademark.

Extended information:

Corporate logo is the core of the visual image. It constitutes the basic characteristics of the corporate image and reflects the inherent quality of the enterprise. The corporate logo is not only the leading force that mobilizes all visual elements, but also the center that integrates all visual elements. It is also a representative of the public's recognition of the corporate brand. Therefore, corporate logo design is of great significance in the design of the entire visual identity system.

Trademark validity period

According to Article 39 of the Trademark Law, the validity period of a registered trademark is ten years, calculated from the date of approval of registration. You can renew and pay the renewal fee twelve months before the expiration of the validity period. Each renewal is still valid for ten years. There is no limit to the number of renewals. If the application is not submitted within this period, a 6-month extension period may be granted. If the renewal of registration is not submitted within the extension period, the Trademark Office will cancel the registered trademark and make an announcement.

Baidu Encyclopedia-Trademark