this is a common thing, and no one will think of anything else. However, some people have an epiphany and discovered the business opportunities contained in this small shopping cart with a keen business mind.
when we visit supermarkets, we often find that the shopping cart is bare and particularly "clean" except for the small basket of goods, and there is nothing similar to billboards and trademarks. This is the business opportunity.
some time ago, it was reported by the media that so-and-so stumbled upon this business opportunity while visiting the supermarket. He also opened an advertising media company for this purpose. Then, in cooperation with the supermarket, put various commercial advertisements on the front and both sides of the shopping cart basket. In fact, the whole operation is not complicated. A single trolley is not the media, but the network formed by hundreds of trolleys is the media.
A supermarket is a kind of commodity market, and product display itself is a channel to spread commodity information. The consumer groups here have a certain purchasing power. Most of them are young people aged 2-35, and some of them are middle-aged and elderly people with a certain fixed income, which matches the target consumer groups of brand customers.
putting an advertising frame on a trolley in a large supermarket is actually a mobile advertisement.
The supermarket has a large passenger flow. As an auxiliary tool for shopping in the supermarket, the shopping cart is in close contact with a large number of consumers repeatedly every day. No matter who it is, you can easily see the advertisements on it.
Compared with "on-the-way media" such as in-vehicle advertisements, trolley advertisements are more direct in their appeal and have a higher hit rate. A survey from the advertising market shows that 4% of the respondents have paid attention to the advertisements on trolleys, which shows that advertising in this way is not offensive to product image advertisements and gives supermarkets a certain share of income.
Take Joy City in Xidan, Beijing. The annual passenger flow exceeds 26 million. The average large supermarket in Beijing has a daily passenger flow of about 3,-5, people. There are about 2 million passengers a year, which is a big business opportunity.
If you read this article of mine, you will definitely get some insight! We will act immediately, get there first, and seize the opportunity. Yes, maybe the city you live in is not so big. Or, there are not so many supermarkets and shopping malls, and the traffic is not much.
There are at least 6 shopping carts with 1 square meters in general supermarkets. There are hundreds of small ones. As long as it is skillfully operated, a place, a region and a city will gradually develop from small to large, which is a big "gold mine". You can't even get rich if you don't want to!
Xiao Pian is about to act. Do you hesitate again? Business opportunities are fleeting. There are great business opportunities in the shopping cart of a small supermarket! It is no longer a dream to make an office worker earn over 1, yuan a month!
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