The Ray-Ban glasses series was born in 1936. In the 1920s, military aviation and civil aviation experienced rapid development for 10 years. During this period, air transportation also made great progress. Aircraft technology is constantly being updated. New aircraft fly higher and higher, and problems caused by high altitudes also arise. The inevitable glare at high altitudes and long-distance flights cause pilots to suffer from headaches and dizziness. In 1929, General MacCready asked Ray-Ban for a new type of flying glasses that could prevent glare while flying at high altitudes while ensuring clear vision. Ray-Ban accepted the challenge and successfully developed new lenses that block most visible light. These anti-glare glasses with green lenses announced the birth of Ray-Ban’s first eyewear product. It was released to the public in 1936 and featured a plastic frame in the shape of classic aviator glasses. 1937 Ray-Ban trademark registration "Anti-glare" The name feels too bland and fails to highlight to the public the difference between the glasses and similar products. In 1937, Ray-Ban registered the trademark and promoted it, and its newly launched metal frames showed endless charm. The new product is named after Ray-Ban, emphasizing that the glasses can not only resist glare, but also prevent sun damage to the eyes. The Ray-Ban Aviator, which has a wide metal shape, has been very popular since it was put on the market. In 1938, when the early models of Ray-Ban were created, Ray-Ban's marketing focused on emphasizing the functionality and practicality of new products, positioning the target group at sports enthusiasts and outdoor sports fans. In 1938, Ray-Ban launched the Shooters series. This series of glasses is available in Ray-Ban Green and Kalichrome lenses. The latter is light yellow in color and is suitable for foggy environments. Soon after, the third pair of glasses came out, with a very creative design and a metal frame. This is the Ray-Ban Outdoorsman, also known as Skeet Glass in the past, and its target group is hunting, shooting and fishing enthusiasts. From 1939 to 1940, Ray-Ban glasses were popular among people involved in various outdoor activities, such as pilots, policemen, hunters, fishermen, etc. At this time, Hollywood's influence on world fashion trends was also beginning to take shape. In the 1940s, Ray-Ban showed its skills on the battlefield. Due to its excellent lens function, Ray-Ban has become the first choice for U.S. Air Force pilots to perform missions. Although the core of research and development has always been closely related to military purposes, in the 1940s, Ray-Ban introduced a new lens for commercial use-gradient reflective lenses. The upper part of the lens uses a special coating to enhance the protective performance, while the lower part is humanely uncoated so that the wearer can clearly see instruments and other objects. The 1950s In a sense, the 1950s were a decade of profound changes in fashion, or a decade of rapid development. The status of fashion in the public mind was already very important at that time. Perhaps influenced by the film industry, consumers began to regard glasses as a fashion accessory and no longer wore them just to see more clearly. In 1951, in order to meet the special requirements of the US Navy, Ray-Ban launched a gray lens N-15 glasses that year. In 1952, Ray-Ban launched another new model, the Wayfarer. Like many other Ray-Ban styles, the Wayfarer glasses are simple in design and easy to wear. The series was destined to become a classic and was embraced by the film industry upon its release. In 1953, Ray-Ban once again launched a classic G-15 lens, replacing the N-15. The new lenses are gray, can transmit 15% of visible light, and are suitable for general occasions. In 1957, Ray-Ban launched its fourth metal-framed series of glasses, the Caravan. The new product featured a square lens shape that was completely different from the popular Aviator lens shape at the time. The 1958 Ray-Ban catalog included the first two pages of plastic frames for women, giving the public more choices. That year Ray-Ban launched the colored wing-shaped Smart Set series. This pair of glasses incorporates elements such as new patterns, new colors and even rhinestone embellishments, pursuing a more dreamy style so as not to fall out of style. The 1960s The 1960s truly witnessed the heyday of sunglasses.

Based on its outstanding quality and practicality, Ray-Ban has become a leader in the eyewear industry and continues to convey its advantages and features to customers. During this period, Ray-Ban provided the public with a freer and wider range of product choices than its competitors. At the beginning of this era, there were approximately 30 types of eyewear products on the market. By 1969, Ray-Ban's product catalog already included 50 categories of eyewear products, providing suitable glasses for different customers, men, women, and children. It is worth mentioning that Ray-Ban’s product prices are also flexible and wide, suitable for different consumer classes. 1961 "The most outstanding sunglasses brand": In 1961, Ray-Ban took an important step in its development history - entering Hollywood. In "Breakfast at Tiffany's", the heroine Audrey Hepburn (Audrey Hepburn) wears Ray-Ban Wayfarer style glasses. At the same time, Ray-Ban also provides consumers with glasses cases to better protect their glasses. In order to meet the different needs of male and female consumers, the company uses high-quality materials to produce leather and plastic glasses cases respectively. Each Ray-Ban product has its own special mirror box, which is unique and novel. In addition, Ray-Ban also displays glasses in retail stores or windows through glasses display stands, which directly promotes consumer purchases. In its early years, the company produced a variety of display stands in various shapes and sizes. Moreover, Ray-Ban also attaches great importance to the role of communication media and strengthens the publicity effect by publishing pictures of glasses in influential newspapers and magazines. For example: "Saturday Evening Post" and "Lady's Home" magazines are Ray-Ban's first choice. In 1962, Ray-Ban began producing glasses with impact-resistant lenses, once again being at the forefront of the times and becoming an industry leader. Ten years later, the United States enacted FDA regulations stipulating that eyeglass lenses must be impact-resistant. In 1965, Wayfarer launched two important new products: Olympian I and Olympian II. In 1967, the famous Balorama style debuted on the eyewear market. In 1968, Olympian I Deluxe came out. As always, Ray-Ban still customizes glasses cases for each product. Ray-Ban not only developed display stands and display boxes that can hold 12, 15 or more pairs of glasses, but also launched a single display stand and the "Ray-Ban Clock" for the first time. 1970s Unlike previous decades, the eyewear market began to become more mature in the 1970s. There are two main development directions at this stage: fashion glasses and sports glasses. Ray-Ban keeps up with the trend of the times, develops a variety of new products, and strives to make breakthroughs in many directions. In the field of sports glasses, the company launched a ski sports series with ski glasses as the theme, including Vagabond and Stateside styles. These two models have different lens types, using G-31 lenses and standard G-15 lenses respectively. In addition, these glasses come in a special case, reflecting the high-quality image of Ray-Ban glasses. In the 1970s, in response to the special needs of climbers, Ray-Ban launched mountaineering glasses to protect climbers from damage caused by wind and sun. The lenses of the mountaineering glasses protect the climber's eyes from glare reflections from the snow, while the leather side shields further enhance the anti-glare effect. Curved nylon wire surrounds the ears to stabilize the glasses. To prevent the glasses from accidentally falling off, Ray-Ban glasses also use a special retaining rope. The same lenses are also mounted on standard frames already available on the market. In the 1970s, Ray-Ban began producing optical glasses, whose silhouettes still follow the style of sunglasses. This announced the birth of the Ray-Ban wide metal optical glasses series, which was launched in five colors to meet the different preferences of consumers. Subsequently, Ray-Ban's new products set off a color trend, which greatly affected the eyewear product catalogs of retail stores, including more colors, various American faces wearing Ray-Ban glasses, and their mature and sophisticated image. A large number of advertisements appeared in popular magazines of the day, including The Saturday Evening Post, Grammy and Miss. In addition, Ray-Ban continues to produce more new product display stands to promote the sales of optical glasses. In 1970, metal glasses began to be widely adopted in a new color palette that incorporated a classic style. Specially treated chromium alloys produce a deep black substance that later became known as black chromium.

Ray-Ban also launched a series of golf glasses at this time, including four styles, endorsed by Arnold Palmer, the most famous golf star at the time. In 1973, a new product was added to the classic metal series - the wide metal II, which had a wider appearance than the wide metal glasses of the time. Looking back at the development history of Ray-Ban in 1974, lenses and their quality have always been the key to success. In 1974, the range of Ray-Ban lenses was extended even further with the introduction of gray light-sensitive lenses. At the same time, Ambermatic lenses are also used in sports glasses. Special Ambermatic lenses change color depending on the light, accentuating the contours and shapes of the objects you see, even in the snow. When the light is strong and the temperature is low, Ambermatic lenses darken to block glare. Like other Ray-Ban lenses, this series of lenses provides high-intensity protection against UV radiation. Ray-Ban's mission is to use one eyewear brand to provide athletes with good vision for skiing, tennis and other sports, regardless of weather restrictions. The eyeglass cases of Ambermatic products are made of special plastic and have unique designs and colors. In 1979, the seventh product in the women's series, Ray-Ban Naturals, was launched. In the 1980s, Ray-Ban launched more eyewear series, coupled with widespread media attention and the rapid development of the film industry, Ray-Ban's road to success became more determined. The 1980s saw the emergence of hit movies such as "The King of Fortune," "Dangerous Business" and "Top Gun," as well as the emergence of the Wings line of eye-patch sunglasses, the first in history. In 1999, Luxottica Group acquired Bausch & Lomb's Ray-Ban, Arnette, Killer-Loop and REVO eyewear series. In 2003, Luxottica Group launched two Ray-Ban eyewear series: Ray-Ban optical eyewear series and Ray-Ban youth eyewear series. Since its launch in 2003, the Ray-Ban optical eyewear series has won the favor of many eyewear wearers and quickly achieved great commercial success around the world. All styles of the Ray-Ban series are carefully designed. They successfully incorporate the latest fashion elements into the products, making Ray-Ban glasses always at the forefront of the trend, perfectly demonstrating the unique style of Ray-Ban - a A unique style that can be seen on millions of faces around the world. Also in 2003, Luxottica Group launched a line of sunglasses specially designed for children aged 8 to 12 years old. The Ray-Ban youth glasses series are designed to cater to the needs of teenage glasses wearers. They are highly functional, comfortable to wear, and provide maximum protection for teenagers' eyes. The innovative fashion design interprets the high-quality materials and personalized colors of Ray-Ban glasses, highlighting the unique temperament of the glasses themselves. Ray-Ban, a legendary global leading manufacturer in the eyewear industry, has become synonymous with "unique style" with its simple design, excellent materials, stylish appearance and trustworthy quality. Luxottica also incorporates these distinctive elements into the design concept of the Ray-Ban youth eyewear series. In 2004, Ray-Ban became a partner of the British and American Honda Team in the F1 event. 2005 Following the great success of the 2003 youth sunglasses series, Ray-Ban launched the Ray-Ban youth optical eyewear series in January 2005, further expanding and improving the entire Ray-Ban eyewear series. The Ray-Ban youth glasses series are designed to cater to the needs of teenage glasses wearers. They are highly functional, comfortable to wear, and provide maximum protection for teenagers' eyes. The innovative fashion design interprets the high-quality materials and personalized colors of Ray-Ban glasses, highlighting the unique temperament of the glasses themselves. Ray-Ban youth optical glasses series are all made of titanium material, which is low-sensitivity, not easy to rust, strong and durable, and very lightweight. Ray-Ban uses silk-screening, etching or pressing to engrave the unique Ray-Ban logo on all of its youth eyewear collection.

In 2006, Ray-Ban carefully designed and re-created Ray-Ban's classic style Wayfarer as the new spring/summer eyewear series in 2007: from the material of the glasses, style details, outline size, circular structure, hinge ratio and lens shape, to the unique temples With the metal stamped logo and the silk-screened logo on the lens, Ray-Ban presents us with a perfect work of art. Profound aesthetic heritage and high-quality materials have created the new Wayfarer series, which not only truly reproduces the original classics, but also perfects every detail, becoming the perfect embodiment of the freedom, independence and rock and roll spirit of the 1950s and 1960s. In 2007, Ray-Ban launched a new strategic deployment and global communication plan: "Never Cover Up", committed to continuously injecting fresh elements into the brand and enhancing the brand's penetration and influence. For the youth market, which is of particular concern, Ray-Ban launched a more powerful communication plan and a highly creative advertising media plan. Ray-Ban’s declaration of “never cover up” perfectly explains Ray-Ban’s core value: sunglasses have a unique charm that transcends time and space and a strong personality. No matter who wears them, they will become a fashion trendsetter and the focus of everyone. In 2008, Ray-Ban launched the Ray-Ban Classic Review Activity: an exchange program designed to trace the profound origins of Ray-Ban and music and consolidate Ray-Ban's status as the world's top fashion brand. The Ray-Ban classic review event was passionately presented by eight famous artists in the international music industry. They specially re-recorded classic tracks from the 1950s and 1960s for Ray-Ban and held live music in New York, the United States, Beijing, China, and Milan, Italy. meeting. Clubmaster, officially launched in 1986, is closely connected with this classic review event. Clubmaster's design is inspired by people's street looks in the 1950s and 1960s, and is one of the most popular styles in the Ray-Ban eyewear series.