Wuhan Dongxihu Beer Group Co., Ltd. has achieved good results

Sold "Dongbei" to China Resources. Just after the New Year of 1996, the wealthy beer that was once famous at home and abroad has lost its reputation. It was acquired by Danone, and its leader Chen Shizeng also announced to his colleagues in Hebei that he would "withdraw from the Chinese beer industry", and the hero bid farewell to the world. The once-famous Haomen Beer was acquired by Danone, which caused a lot of discussion in the beer industry. Danone, the French multinational group company Danone, acquired 70 shares of Haomen Brewery, the main enterprise of Hebei Tangshan Haomen Group Company, for RMB 630 million, and jointly established Oulian Haomen Beer Co., Ltd., together with the famous "Haomen" trademark It was also bought out at a price of 60 million yuan, forcing 22 companies under the original "Haomen" Group Company to register new trademarks.

Another brewery acquired by Danone is Dongxihu Beer in Wuhan. Prior to this, the world's largest brewer, AB Company of the United States, invested hundreds of millions of dollars to annex Wuhan Sino-German Beer Company, changed its name to Wuhan Budweiser International Beer Company, produced and sold beer under the brand "Budweiser", and used Tsingtao Brewery Company shares When it went public, he bought 5 shares without hesitation, thus laying the foundation for Budweiser to later purchase a large amount of Tsingtao Beer shares.

However, Danone did not let the beer business it acquired return to glory. Because Danone no longer wants to make beer. The first signal Danone released was to sell Wuhan Dongxihu Beer. Wuhan Dongxihu Brewery has an annual production capacity of 400,000 tons, and its production and sales have ranked first in the industry in Hubei for 13 consecutive years. In 1997, Dongxihu Brewery became a joint venture with Danone. In 1999, profits and taxes were 183 million yuan, an increase of 20.8% over the best year in history. In 2000 and 2001, profits and taxes were 190 million yuan and 170 million yuan respectively. Its benefits were in the middle of the same industry in the country. At the forefront.

Who should we sell Wuhan Dongxihu Beer to? Danone eventually sold it to China Resources Beer, known as the "dark horse" of the beer industry.

On May 18, 2002, Wuhan China Resources Beer Co., Ltd. held an official unveiling ceremony. At this point, all speculations about China Resources Beer's acquisition of French Danone's Oulian Dongxihu Beer Co., Ltd. in Wuhan have disappeared. In fact, as early as the end of 2001, China Resources Beer had purchased a 60% stake in Wuhan Dongxihu Beer Company from Danone. In March 2002, Wuhan China Resources Beer Company was established.

At the press conference, China Resources Beer made a very interesting statement, "There is no obvious difference between this M&A activity and previous M&A activities. If there is any difference, it is that we What was acquired was the French company Danone's equity in Wuhan's Dongbei."