First, the key role of commodity packaging in promotion
Just like a building, if the design is not pleasing, the construction of the builder is still very difficult to please. Therefore, packaging designers should not only pay attention to the effect of packaging when it is placed alone, but also consider the effect of placing it on the shelf. Of course, you should think twice before you act and use it skillfully, but in the final analysis, it is related to the artistic accomplishment and level of the designer. But at the same time, designers should also consider its economy and practicality. For example, the more spot colors are added, the better the effect may not be. In addition to increasing costs, it may also increase the possibility of quality accidents and waste products in printing.
Second, an important reason why cartons (or boxes) in packaging containers are favored is that they are not harmful to environmental protection, but it does not mean that there are no problems. In fact, it can also be divided into two major aspects:
On the one hand, it is the pollution of the carton itself to the environment, and pure paper can be said that the problem is not big. However, after adding fluorescent whitening agent or other additives to paper, it is printed and polished, and now there are composite materials such as paper plastic and paper aluminum, so the management of cartons (boxes) and their waste and defective products must also be strengthened. It is best to recycle it, which not only prevents environmental pollution, but also has economic benefits.
On the other hand, it refers to its health care function as a packaging container itself. Whether it meets the requirements of hygiene, health and safety, especially when it is used as the packaging of food, medicine or children's toys, is a very noteworthy problem. Therefore, the packaging design that meets the requirements of environmental protection has become a problem that cannot be ignored in packaging container processing.
The function of carton packaging, first, the main function of cake packaging box is to protect the cake and prevent it from deformation; The handle design of the packaging box makes it easy to carry; Exquisite packaging design can give the goods an elegant, high-grade and exquisite feeling, and can meet the psychological, spiritual and cultural needs of various subjects through design, thus promoting sales.