BYD Auto has always had the absolute right to speak in the field of new energy, and it is one step ahead in both technology and market performance. This can be seen from the monthly sales ranking.

Moreover, it can also be seen that BYD plug-in hybrid models headed by DM-i super hybrid technology have maintained a leading position in all mainstream price ranges in the market.

In the A-class car market of10-150,000 yuan, the destroyer 05 launched by BYD Ocean Network in March last year was favored by young people. The reason can be found in the node of the first anniversary of the listing of destroyer 05.

Break through the tight encirclement in the fierce competition

In the domestic automobile market, the most competitive "Red Sea" market is the compact family car. Looking back at last year's automobile market, under the background of the general decline in the performance of traditional automobile enterprises, the recognition of the new energy automobile market has been rising continuously, with the annual market penetration rate exceeding 25%, and the marketing target for 2025 has been achieved three years ahead of schedule. Among them, the sales performance of A-class hybrid models is very dazzling. In 2022, the cumulative sales volume of the A-class hybrid market exceeded 700,000 vehicles, ranking first in the hybrid market segment at all levels, and the sales volume increased by 65,438+0.68% year-on-year, which is expected to become the next growth point to further promote the new energy market.

As we all know, in the A-class car market, joint-venture fuel vehicles often play the leading role. However, thanks to the development of the "new four modernizations" strategy, electrification has significantly boosted the market share of independent brands, and the trend of new energy vehicles gradually replacing traditional fuel vehicles is becoming more and more obvious.

The BYD destroyer 05 we want to talk about, as the first car of Ocean Net, is a very rare hybrid model, with a class of 65,438+10,000-65,438+05,000. It won the favor of young consumers less than one year after its listing. Destroyer 05 can stand out in the fierce competition of A-class car market, relying on "the same price of oil and electricity" and mature DM-i super hybrid technology, which has achieved a dimension reduction blow to fuel vehicles. Higher economy, richer intelligent configuration, better driving experience and the use value of the whole scene are all the things that young consumers value most when buying a car.

Thanks to the super hybrid technology of DM-i, BYD DM-i models, such as Song PLUSDM-i, stand out in the market with the product strength advantage far exceeding that of joint-venture fuel vehicles at the same level, with both sales volume and reputation. Since the first anniversary of the listing of destroyer 05, the market sales volume has also exceeded 72,000, which has continuously eroded the market share of joint-venture fuel vehicles and strongly impacted the market structure of compact vehicles.

This market achievement is worthy of recognition. Destroyer 05 is leading the future travel reform of young family cars, further highlighting BYD's advantages in the new energy track.

Meet the demand of the consumer market for automobiles.

In recent years, with the transformation and upgrading of the consumer market, the demand of the domestic consumer market has changed greatly. If automobile enterprises can't know the needs of consumers in time, they can't provide them with satisfactory products and functions, and they can't be accepted by the consumer market. 05 destroyer can quickly break through the Red Sea market, which is inseparable from BYD Ocean Network's full insight into the needs of market users.

For young users or families, when considering buying the first car, many factors will be considered, and the model that can meet the needs of multi-scene use and reduce anxiety will be given priority. At this time, a plug-in hybrid car that combines many advantages such as no battery life anxiety, high economy and fully meeting the demand for cars is obviously in line with the needs of young home users. As a rare plug-in hybrid new energy vehicle in the compact car market, Destroyer 05 has undoubtedly become the focus of many young family users.

The destroyer 05 is equipped with BYD DM-i super hybrid technology. As an electric hybrid technology, it not only greatly reduces fuel consumption, but also takes into account power and driving experience. Daily users can enjoy the smooth start of pure electricity and excellent sound insulation and mute when commuting in urban congested sections, without having to endure the frustration of gearbox shifting and the high-speed noise of the engine. It is worth mentioning that when the whole family travels, even if the vehicle travels to high-speed or mountainous areas, the driving experience of destroyer 05 is still light when it is fully loaded, and the power reserve is sufficient, so that users do not have to worry about the weak power of the vehicle.

Moreover, the destroyer 05 also has a long comprehensive endurance of more than 1200km, with sufficient oil and electricity. Obviously, compared with the traditional fuel vehicles in the A-class car market, the 05 Destroyer is actually bringing users a car experience with lower energy consumption and better driving performance.

In addition, today's young home users pay more attention to the high value of cars. Destroyer 05 is an A+ class car designed and built based on the exclusive design concept of "Ocean Aesthetics" of Ocean Net. Its appearance is young and exquisite, with a sense of new energy technology, which is more in line with the aesthetic needs of young people. However, the traditional joint-venture fuel vehicle, relatively speaking, still sticks to the old design in the past and rarely breaks through itself, so it has gradually lost its appeal to young consumers.

Therefore, in this contrast, destroyer 05 is undoubtedly more in line with their current car demand than traditional fuel vehicles of the same level.

Sink the market to capture the hearts of more consumers.

Last year, the sales of new energy vehicles in China reached 6.887 million, accounting for 25.6% of the total sales of new vehicles. It is not difficult to see that with the continuous improvement of market share, the new energy vehicle market has become an important engine to drive the growth of the new car market.

Previously, the main markets of new energy vehicles were concentrated in domestic first-and second-tier cities. With the rapid growth of new energy vehicles, middle and low-tier cities that are still in the "blue ocean" have become potential markets for new energy vehicles.

In 2022, the year-on-year growth rate of new energy vehicles in low-and medium-tier cities far exceeds that in first-tier cities, and the base of new energy market is rapidly sinking, and the downward penetration of new energy is a long-term trend.

In terms of the structure of new energy vehicles in low-and medium-tier cities, the current hot-selling new energy vehicles are mainly small and micro mobile vehicles, and there is still a lot of room for new energy in the mainstream market. In the middle and low-tier cities, fuel vehicles still dominate. In 2022, the main sales models are concentrated in the range of 65,438+0-200,000, and the best-selling fuel vehicles are mostly low-fuel vehicles.

For the mainstream users in the sinking market, from the perspective of car purchase demand, pure trams and joint-venture fuel vehicles, as the only main models in the family, have not really met their needs due to factors such as high price, inconvenient charging and general fuel-saving effect.

The plug-in hybrid vehicles with reasonable price, ultra-low fuel consumption and full scene adaptation, such as Destroyer 05, are undoubtedly more suitable for their diversified needs than fuel-efficient vehicles and pure electric vehicles, and will accelerate the iteration of fuel vehicles in a broader mainstream market.

After years of market precipitation, independent brands have improved in product design, technology and quality, and young consumers have become more rational in buying cars, paying more and more attention to product strength and quality. At this time, the entry of new energy vehicles with outstanding strength like Destroyer 05 will undoubtedly lead the A+ class automobile market to a new rational pattern.

It can be seen that 05 destroyer will have a broad development space in low-level cities and will be favored by more consumers.

abstract

Nowadays, the wave of electric vehicles sweeping the world is intensifying, with independent brands playing the leading role, and BYD standing on the stage has attracted much attention. Destroyer 05, as an important model for BYD to compete for compact family cars in the Red Sea market, has maintained a stable growth curve under the guidance of brand technology and its superior product strength. At the same time, relying on the continuous fermentation of word-of-mouth advantages, in this competition of compact family car heads, the strength can not be underestimated, and I believe it will also capture the hearts of more sinking users in the new year. iDailycar

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