The relevant person in charge of the State Administration for Industry and Commerce recently stated that the number of registered trademarks in our country ranks first in the world, but there are too few well-known brands with international competitiveness.

After years of development, many domestic enterprises have a good foundation, and their scale and processing capabilities have basically reached international levels. However, some companies are still at a disadvantage in cultivating well-known brands. Chinese brands are not well-known internationally and are not internationally competitive. This situation has lasted for many years, resulting in a significant gap between product sales prices and international famous brands. Many companies can basically only "work" for foreign brands, which has become a lingering pain.

A careful analysis reveals that there are many reasons why our country’s brands are not competitive. First of all, many industry enterprises are at the low end of processing and manufacturing in the international division of labor. They lack independent innovation capabilities and find it difficult to form brand advantages. Secondly, some companies do not have strong brand awareness and are accustomed to pursuing quantity and scale. They are only keen on making quick money by relying on price competition and regard brands as dispensable. Thirdly, the state's policy system and mechanism to support the development of independent brands are not yet complete, which is also an important reason why it is difficult for brands to become stronger.

The key point of product competition is brand. With the "backup" of brand added value, the voice and pricing power of enterprises in the industrial chain will naturally increase. To get rid of the embarrassing situation of "more trademarks and fewer brands" and let Chinese brands go global, it not only requires excellent quality, but also requires a change of thinking. For enterprises, they need to spend more time and energy on creating brands and enhancing brand value, promoting industrial upgrading, and converting manufacturing advantages into high value-added brand advantages. At the same time, brand building cannot be achieved overnight. Enterprises must be mentally prepared for a protracted war, and they need to be down-to-earth and persevering in order to stand out in the competition.