Kappa is a sportswear company established in Turin, Italy, 19 16. Formerly known as a small company named m.c.t, the full name of the company is Society Anonima Calzificio Torinese.

Kappa is one of the famous sportswear brands. At the beginning of the brand, it has provided sponsorship for various sports teams. Its main products are designed for the sporting goods market. Teams such as South Africa and Jamaica are loyal supporters of Kappa.

Kappa, or Kappa. The company's original trademark was aquila, and later it became kappa. In this way, m.c.t has been working quietly, and its achievements are not outstanding. Until the end of 1960s, an important turning point made it achieve an unprecedented performance leap. At that time, the youth casual wear culture rose like thunder, and the concept of gender clothing integration began to sprout. M.c.t recognized the market and launched two new brands, "robe di kappa" and "jesus jeans".

These two brands, mainly fashion casual clothes and jeans, have achieved unprecedented success with innovative and bold publicity. At the end of 1970s, m.c.t' s strategy of repositioning its brand proved to be a smart move, and "kappa sport" (soon referred to as kappa) also became a noticeable brand in the youth market.

1969, a pair of male and female models sat down to rest during work, and the photographer accidentally captured this picture, thus giving birth to this world-famous brand LOGO. This romantic character symbol has been used to this day and has become a popular visual symbol in the world. Kappa is the Greek letter 10. Kappa's symbol is pronounced as Omini (Gemini). The reason why men and women sit back to back is because Kappa believes that men and women can share the fun of sports. Men and women should support each other to achieve their goals, both on and off the court.

In the 1990s, the trademark of Kappa Kappa often appeared on the court. Many famous football clubs were supporters of Kappa Kappa, among which Juventus and Barcelona were representatives, and South Africa and Jamaica were national teams. 1997, Kappa signed a three-year contract with the host authorities of the European Champions Cup and became the designated sportswear sponsor of this football match.