The essence of chain operation is replication, the core of replication is standardization, and the core of standardization is the standardization of profit model. Next, I will share with you a case, Shanghai Lin Qingxuan Cosmetics. We mainly help them improve the chain system of enterprises, especially the standardized operation system, and the effect is very good. After Yima introduced standardization, Shanghai was taken as an example;
From June to June, the number of shops in 1.20 18 increased by 30% compared with 20 17.
2. The unit price of the guest increased from 387 to 584.
3. The average monthly intake of new customers in the store increased by 20%.
4. The staff turnover rate is reduced by 30%
5. The qualification rate of new employee training is increased by 40%.
The importance of standardization is reflected in the data such as customer unit price, average store, employee turnover rate and qualified rate of new employee training.
First, why do we need standardization?
(1) stores have simple talents and are easy to copy.
② Improve customer satisfaction.
③ the precipitation of corporate culture
④ Improve the efficiency of enterprise management and operation.
Second, the standardized operating system includes
Standardization (establishing standardization)
Training (output standardization)
Supervision (landing standardization) III. Three core elements of standardization
Process (sequence, priority, schedule)
Specification (some rules and constraints in the process, to what extent)
Form (final manual) IV. Standardization contents include
Selection of people (reservation, promotion, salary, job responsibilities, business ability, etc.). )
Commodities (product implantation, product display, R&D upgrade, supply chain)
Venue (venue, exhibition, decoration, VI, SI) 5. How to compile the standardization manual: In the course of chain enterprise management, the standardization manual is an activity to formulate the same and repeated rules for actual or potential problems in order to achieve the best order of enterprise development strategy. Standardization manual is to form these activities into standardized processes, specifications and forms, and compile them into a book.
Compilation principle
1, the standardization manual is to form the standardized processes, specifications and contents that stores need to implement.
Form/table
2, the manual is the main business process and specification in enterprise work, rather than covering everything.
3. The preparation of the manual needs to be fully discussed.
4. Sustainability of the manual
Manual structure
Cover: company logo, manual name
Compilation description: compilation purpose, scope of use, manual system and instructions for use.
catalogue
Text:
I. Work flow
Second, the work norms
Third, the form of tools
Standard formats: table of contents format, font, hierarchical title and table format.
Standardization manual content
I. Process
Process is the priority of a series of activities. Any repetitive labor in an enterprise, which can create value for the enterprise, is worth writing a process.
Process extraction method:
1. Organize relevant personnel and write down all operation process nodes in sequence.
2, collective discussion, brainstorming, remove the nodes that can not generate profits and value.
3. Map each node to each related responsible department or post, and draw a flowchart.
The four golden rules of writing process:
1. Simplification: simple, operable and executable.
2. Professionalization: Specialized people do specialized things, and their positions and responsibilities are fixed.
3. Normalization: Speak with numbers, make uncertainty energy, and use adjectives less.
4. Features: Infiltrate corporate culture and reflect corporate characteristics.
Second, the work specification:
Work specification is the operation specification or requirement of important work involved in manual module. The work specification describes the operation methods, steps and regulations of the work, which is equivalent to the work instruction manual and should reach the level that employees can completely complete the work according to these specifications. Therefore, the work specification should be detailed, concrete and operable.
Three-step method for formulating work specifications;
1. precipitation: summarize the existing operating experience by individuals and groups, and form a text according to the compilation method.
2. Comparison: Mode 1: group discussion (discussion with relevant departments and professional teachers) Mode 2: learning excellent industry experience (such as competitors).
3. Optimization: Verify the compiled specification in practice.
Third, the tool form:
1. forms are document tools, such as documents and tables used in specific work operations.
2. It involves the circulation of important links in workflow or work operation, and the record of important contents, etc. It is a fixed template tool, which makes the operation of each work more standardized and simplified.
3. The function of the table should be reflected in the process and work specification, and the table used in the operation should be listed. Form design should be simple and easy to use.
Three steps of tool form formation;
1. Upgrade: If a tool form is already used in the involved process, the form will be upgraded according to the re-established process.
2. Reset: If you need a tool form, but it is not ready-made, you can refine the elements according to the requirements of the specification, thus forming a tool form.
3. Optimization: Check the formed tool form in practical application. Finally, we are more concerned about how to ensure standardization.
① Standardization should be designed according to the top-level design and strategic positioning of the enterprise. For example, making a hot pot chain here in Sichuan is a word, spicy, but if the strategy is a national chain, then standardization should not only be suitable for Sichuan, but also for the whole country with moderate taste.
② Standardization, training and supervision systems are indispensable.
(3) Who will make standardized manuals and standards? It must be the person who implements standardization, not the chairman and founder of the enterprise.
(4) To what extent is standardization? The essence of standardization is replication, and standardization only needs to be simple and easy to replicate. Of course, standardization is also constantly upgrading. When the professionalism of employees in enterprises is getting higher and higher, the degree of standardization can be upgraded.