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How to identify it as a well-known trademark?
Administrative expertise and judicial expertise.

Administrative identification refers to the relevant enterprises applying for identification to the Trademark Office of the State Administration for Industry and Commerce. Trademark objection review and invalid cases may request the Trademark Review and Adjudication Board to identify well-known trademarks. Judicial determination is a procedure for relevant enterprises to bring a lawsuit to the people's court at or above the intermediate level, requesting to determine whether a registered trademark is well-known.