Let's take a look:
First, the plight of the Chinese medicine museum industry
1, underestimating the risk.
Developing Chinese medicine has become a national strategy. Many laymen entered the field of Chinese medicine museums, but they were confused and couldn't find an exit, which led to the closure of Chinese medicine museums that blindly invested in building high-rise buildings in the early stage. Without positioning, training and operation, the Chinese medicine museum only saw opportunities, but did not see the risks of the Chinese medicine museum, which led to panic and chaos.
2. Blind expansion and merger
The market prospect of traditional Chinese medicine is broad. For Chinese herbal pieces, Chinese medicine implements regional policy support, relaxes the talent policy of Chinese medicine practitioners, activates capital investment, and encourages capital's greed for the resource chain of Chinese medicine museums.
Because of the lack of core medical resources, the capital is blindly greedy, and it is unrealistic to want to unite all resources to monopolize profits. At the same time, many pharmaceutical companies monopolize the practice of Chinese medicine, which leads to the scarcity and high price of Chinese medicine. This operating cost also kidnapped the development of the museum of traditional Chinese medicine.
3. Lack of professional operators.
The museum of traditional Chinese medicine has frequent favorable policies and good policy orientation. However, the museum of traditional Chinese medicine is short of talents and the chain is seriously lacking. Many Chinese medicine practitioners have no ability to cope with the market. Investors use shareholders instead of professional operators to run the museum of traditional Chinese medicine, which leads to the deviation of the museum of traditional Chinese medicine.
There are also many investors who entrust the operation and management of the Chinese medicine museum to Chinese medicine practitioners, but they don't know that Chinese medicine solves the core technical problems, so many Chinese medicine practitioners are exhausted and do the work of putting the cart before the horse. This operation plan eventually lost its preferential policies.
4. Lack of standardized processes
Chinese medicine museums are uneven, and the competition situation is serious. However, the behavior still stays in the dispute between sects, the standardization process is missing, and the supporting funds are not enough. They can't afford to support teams and doctors, and they still stay at the level of medical ethics and factional disputes. On the contrary, it is some fake doctors who use the name of the Chinese medicine museum to ruin the reputation of the Chinese medicine museum.
Therefore, what the Chinese medicine museum needs is the standardized process in its own museum, and there is no need to engage in standardized processes outside the museum. While the iron is hot, you need to be hard. What patterns do you have to listen to and believe in? The real model is profit, that's all.
5. Positioning is not practical.
There is no basis for enterprise positioning, and it has learned to imitate classics without innovative elements. At the same time, they learn from the mode of Chinese medicine clinics, pharmacies and outpatient clinics, which is enough to make the new Chinese medicine clinics form the old physique, and the problem of Chinese medicine innovation is very difficult.
6. Lack of professional operators.
The museum of traditional Chinese medicine is not only a position to publicize the culture of traditional Chinese medicine, but also a place to cure diseases and save lives. It can also be discussed in business, provided that the transaction is fair, professional and gentle. However, traditional Chinese medicine practitioners do not have this ability, only technical ability, and there is a serious shortage of real operational technical professionals. Team cohesion is very poor, and there is no unified idea of technology and operation. It is not easy to form a medical team, let alone deal with the huge medical market and the contradiction between doctors and patients.
7. Backward business philosophy.
The management concept of Chinese medicine museum is backward, whether it is profitable survival, layout development, standardization and team development. This has become a period of confusion in the face of a huge market, without the support of a professional management and operation team. Then such a museum of traditional Chinese medicine can only wait for death. After all, the Chinese medicine museum is a special industry, not a purely commercial industry.
There is no reference object, no standard process, and it needs an experienced team to operate it, so that the system is balanced and orderly, which is also the core issue of the Chinese Medicine Museum.
8. Chinese medicine has no cultural connotation.
The rise of the internet has not alarmed the Chinese medicine museum, nor has it allowed more core talents to move towards the camp. Even if they do, the content-oriented self-media makes it difficult for the younger generation at the core of the Internet to explain clearly what Chinese medicine is.
Most of them use product blood transfusion to create momentum. Without the explanation of traditional Chinese medicine by old Chinese medicine practitioners, the products in Chinese medicine culture will be shoddy. The function and significance of internet plus is a tool, a kind of propaganda and just bringing goods by the way for a China billion light. Don't turn the Chinese Medicine Museum and the Internet into product incubators. Product culture needs the empowerment of old Chinese medicine practitioners.
9. There is no special department.
The characteristic departments of the museum of traditional Chinese medicine are not characteristic. Many regional Chinese medicine museums simply copy other people's special departments in a wide range, or dig so-called experts from others for training. This has led to the phenomenon that many characteristic departments in the same area have no characteristics. They never look at what kind of competitive situation they are in and how to form their own characteristic projects, and the market demand is more or less.
10, talent pool is insufficient.
There are no basic conditions for talent reserve, talent training and talent continuation. The development of Chinese medicine museum must have its own development space in stages, but the core problem is that Chinese medicine museum can't consider it well in advance, and the later talent continuation can't make long-term preparations for talent space, which is doomed from the payment of wages. Whether talents need to grow up with the Chinese medicine museum and how to continue to replenish the reserve of follow-up talents.
It is an inevitable trend for the Chinese Medicine Museum to embrace the Internet! At present, there are more and more cases of internet medical treatment, which has caused a great impact on the traditional E-light, leading to the closure of many E-light. In this case, "the Chinese medicine museum with internet may not be advanced, and the Chinese medicine museum without internet will inevitably fall behind." It is unrealistic to use cold weapons against modern weapons. However, the essence of Chinese medicine is offline service, which will never be subverted or replaced by the Internet. "
After embracing the internet, the museum of traditional Chinese medicine can be improved in two aspects: first, the efficiency is improved and the cost is reduced. Especially in Yiguang, a big city like Beijing and Shanghai, the biggest cost is the rent cost and labor cost, and the Internet can help the Chinese Medicine Museum solve this problem. The second is the relationship between outpatients and doctors. That is, using the internet to continue to stabilize this relationship. With the development of Internet, the Chinese Medicine Museum under Little Rhino Health Technology is the "breaker" of yiguang industry in New China, and its innovative ideas and practices are at the forefront of the whole industry.
Second, Little Rhino Health has made its own way in the digital operation management system.
1, billion optical digital positioning model
It can increase the success rate of TCM practice from 50% in the past to more than 80%, and create a foundation for the rapid cross-regional expansion of Yiguang and the application of new models in the future.
2, curative effect control fission system
It realizes the whole process and whole cycle operation and management of patients. Through the membership mode of socialization, mutual assistance and mutual benefit, the curative effect and reputation of Little Rhino Chinese Medicine Museum have been improved, the spread and fission of curative effect have been controlled, and the problems of flow and customer trust have been solved more efficiently. This is what the traditional chain Yiguang dare not expect and can't do.
3. Transaction sheet system
This innovative management mode has achieved the complete unity of the company's goals, personal goals and behaviors, and is very rigorous, so that team members naturally move closer to the company, and actually achieve the same goal through the completion of one thing. With the healthy and continuous digital exploration and practice, Little Rhinoceros has formed a digital operation management system that conforms to its own strategic positioning, and gradually realized a brand-new model that does not rely on experience and data to make decisions and drive the development of Yiguang.
Third, build a responsible * * * enjoyment and empowerment mechanism.
In the future, Little Rhinoceros will adopt an all-round opening strategy, and open the platforms such as expert academic resources, patient management resources, supply chain resources, system platform resources, team management resources, brand resources, capital resources, etc. to peers, and share the resources, so that the Chinese medicine museum can blossom in society. At the same time, Little Rhino also plans to invest a lot of money, introduce advanced courses and training systems, empower everyone in the group, and let everyone grow up quickly and efficiently.