I believe that everyone is familiar with the word brand. Many companies will design their own unique brands at the beginning of their establishment. It plays an irreplaceable role in the development process of the company. In order to enhance the brand, many companies In order to achieve greater influence, we will cooperate with brand marketing consulting companies to formulate corresponding brand strategies and carry out brand promotion so that the brand can enter thousands of households. So what are the types of brand strategies? Let’s take a look at them together!

1. Single brand strategy: The advantages of a single brand strategy are self-evident. Merchants can concentrate on shaping a brand image and let one Successful brands come with several products, so that each product can fully enjoy the advantages of the brand. Next, let me give you an example. A successful Haier brand has turned Haier's tens of thousands of products into commodities, and the advantages of a single brand strategy are fully demonstrated. Advantages Another advantage of a single brand is that the cost of brand promotion is low. The cost here not only refers to the cost of marketing and advertising expenses, but also includes the cost of brand management and the clarity of consumer perception. A single brand can better reflect the will of the company, easily form the core elements of market competition, avoid consumer confusion in understanding, and do not require coordination between various brands.

2. Sub-brand strategy: Sub-brands can let consumers feel the advent of a new generation and improved products at almost no cost, create new selling points, be full of fun and gain new psychological recognition. As long as the sub-branding strategy is used skillfully, it can promote the success of new products at low cost without increasing the budget. Sub-brands can also inject freshness and excitement into the main brand and enhance the assets of the main brand. Of course, after continuous promotion, when the sub-brand can keep pace with the main brand in driving consumer recognition and liking, the main and sub-brands will evolve into a dual-brand relationship. When it exceeds the main brand, the sub-brand is upgraded to the main brand, and the original main brand becomes a guaranteed brand and a hidden brand. When Ruxizhilang-Crystal Love was first launched, Crystal Love appeared as a sub-brand. As Crystal Love gained great recognition from consumers in the market, Crystal Love became a symbol of consumer recognition and corporate promotion. The focus of the company has become the main brand, and the original main brand Xizhilang has been downgraded to a guaranteed brand.

3. Multi-brand strategy: When a company operates two or more independent and unrelated brands at the same time, it is a multi-brand strategy. As we all know, the function of a trademark is to distinguish different producers of goods or providers of services for the same kind of goods or services. If a company uses multiple brands, of course its function is not only to distinguish other commodity producers, but also to distinguish its own products. The multi-brand strategy creates an independent growth space for each brand.

The advantages are obvious. It can divide products according to differences in function or price, which will help companies occupy more market shares and face consumers with more needs; seemingly competing with each other relationship, but in fact it is very likely to strengthen the overall competitive strength and increase the overall market share; to avoid the impact of product performance, such as extending the brand of sanitary products to food, consumers will psychologically It's hard to accept. Moreover, multiple brands can spread risks. If there is a problem with a certain product, it can avoid affecting other products. Disadvantages: high publicity costs. Building a brand requires the cooperation of financial resources, manpower and other aspects. If you want to successfully build multiple brands, you will naturally have to pay high investment; self-competition between multiple brands; brand management costs If it is too high, it may easily cause confusion among consumers.

4. Endorsed Brand Strategy: Endorsed Brand refers to the supporting brand behind a product brand and service brand. The endorsed brand is sometimes called the Parent Brand, and the endorsed brand is called the Son Brand. A brilliant brand strategy coincides with a brilliant company's overall strategy. Once a wise brand strategy is determined, all other large and small decisions of the entire company will naturally be determined.

This strategy and the decisions it determines will ensure that the company stands out in the industry and that all functions within the company are united in thinking and working together, rather than pushing each other to the advantage of others. Make sure the company can provide differentiated value to customers.

Different brand strategies have different marketing methods, and the effects achieved are also different. Enterprises can choose the most suitable brand strategy method according to their own circumstances, so that it can be combined with the enterprise More closely, the effect will be twice the result with half the effort, providing a strong boost to the development of the enterprise.