The reasons why Canada Goose is so expensive: high-quality materials, exquisite craftsmanship and technology, brand effect, strict production standards and supply chain management, etc.

1. High-quality materials: Canada Goose's down jackets use top-quality goose down and duck down, and these raw materials are relatively expensive. In addition, the brand pays attention to the concept of environmental protection and only uses goose down from sustainable farms, which further increases the cost.

2. Exquisite craftsmanship and technology: Canada Goose down jackets adopt strict manufacturing techniques to ensure the durability and warmth of the product. The brand has unique body temperature regulation technology and waterproof and windproof design, allowing the product to maintain superior performance in extreme climate conditions. The research and development and application of these technologies increase the added value of products.

3. Brand effect: As an internationally renowned brand, Canada Goose has high brand awareness and reputation. Consumers buy Canada Goose products not only for their excellent thermal performance, but also because they represent fashion, quality and status. The brand effect makes consumers willing to pay high prices.

4. Strict production standards and supply chain management: Canada Goose has very strict quality control during the production process. From raw materials to finished products, every link must undergo strict inspection. In addition, brands focus on sustainable development and actively promote environmental protection policies, which increases costs.

Canada Goose brand history

In 1957, Canada's Metro Sportswear began producing Canada Goose clothing. Metro Sportswear, the company name at that time may hint at the urban style of Canada Goose. In fact, Metro Sportswear officially started using the Canada Goose brand to produce products in 2000. In the 1990s when down jackets were on the rise, Metro Sportswear registered the Snow Goose trademark in Canada, and then registered Canada Goose in 2000.

Today, all the company's products use the Canada Goose trademark and are sold all over the world. Metro Sportswear is headquartered in Toronto, Canada, and has a regional headquarters in Stockholm, the capital of Sweden. Of course, the cold northern part of Canada is always a key sales area for cold-proof clothing. This is also the overseas branch of Canada Goose, which was established in 2010 with the development of the brand.

Canada Goose focuses on the production of polar cold-proof clothing, including jackets, vests, hats, gloves and a series of clothing for extreme cold environments. All Canada Goose down jackets use goose and duck down, and coyote and fox fur are used on some collars. Canada Goose's clothing design is fashionable and simple, and has attracted the attention of quite a few celebrities.

The above content refers to Baidu Encyclopedia-Canada Goose