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Irumi’s present

Strong product research and development capabilities have enabled the company's products to form three major series: genetically recombinant new generation professional skin care and skin care series, nano high-tech plant element series and biochemical technology special care and efficacy series.

Its international brands include, Yilumei, Yuxue, Meiyuan, Meizhu, Zisheng Beautiful Harbor, etc. The products have been popular in Europe and the United States for the past ten years, and are also favored by Korean and Japanese women.

Dr. Zhang is deeply attached to the motherland and has been paying attention to the development of the cosmetics and beauty industry in the motherland for many years. In order to fulfill his patriotic complex, Dr. Zhang took advantage of China's accession to the WTO in 2001 and chose "Guangzhou" to seize the Chinese market. He spent a lot of money to acquire the functional cosmetics brand "Yu Xue", which was influential in the Chinese market, and elov's Chinese The transliteration of the registered trademark "Yilumei" has taken a historic first step in the development of the Oriental beauty industry. After China's accession to the WTO, "foreign capital" and "joint ventures" have gradually lost their policy advantages in the Chinese market.

Dr. Zhang has the foresight to break through the traditional investment model, avoid the reputation of "foreign capital" and "joint venture", and innovatively launch a more suitable investment method: a completely localization strategy, that is, based on " "Technology investment" is the main focus, and it only provides all-round guidance and collaboration with Guangzhou Elumei Company. Guangzhou Company's funds, human resources and management are localized and independent.

Elumei (Guangzhou, China) Cosmetics Co., Ltd. now has three modern production buildings, covering an area of ??nearly 10,000 square meters, advanced equipment + unique formula + elite talents + high-quality raw materials + Efficient management has created the strong advantage of "international brands, domestic prices" of Elumei products. The first "AA shareholder agency" model has brought a strong shock to the domestic cosmetics market and also injected new ideas into Dongfangmei. Vitality and vitality!