name

Names are protected by law as well as trademarks. We rely on trademarks to identify the source of products. For example, when you see "Coca-Cola" on the can, you immediately know that it is a product of a specific company. See the billboard of "2 1 century" and you will know which company provides property services. Trademarks originate from artists' habits; They always like to write "products of a studio" in their works. Trademark can not only enhance advertising and brand reputation, but also help us find the source manufacturer of defective products.

The name or trademark used by a performing artist is often not its original trademark (meaning that the performer may change companies, so the original trademark is left to others). It may be difficult to investigate and deal with a trademark, because artists' agents generally have no relevant information, and historical information is not included in a unified catalogue. After all, no commercial company will be interested in such a catalogue. Even so, the investigation is worthwhile, otherwise the infringement caused by artists' trademarks will be very serious.

In fact, trademarks are protected by law only after they are used, so they are not protected by law before they are made public. After the trademark is used, the Federal Trademark Registration Office will protect the trademark by default. If you can't register with federal agencies, state agencies are the second choice. If neither works, it can only be protected by the public's trust in the trademark. Trademark protection not only prevents other performers and companies from using the name, but also prevents the trademark from being used in other fields, such as T-shirts where trademark protection is still hot. Trademark protection is also very important for signs, badges and patterns used by performers/companies.