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State Administration for Industry and Commerce: Trademark brand value evaluation system will be published in the "national version" this year.

Liu Junchen, deputy director of the State Administration for Industry and Commerce, revealed at the inaugural meeting of the expert committee of the Council of China Trademark Brand Research Institute today that China will introduce a trademark brand value evaluation system with its own characteristics and in line with the reality of China, and the evaluation results are expected to be released before the end of this year. This work has been entrusted to China Trademark Brand Research Institute, and the publication of trademark brand evaluation results will adhere to the principle of not ranking for profit and not publishing lists for ranking, so as to ensure the public welfare, fairness and authority of evaluation results.

by the end of December 215, the cumulative number of registered trademarks in China exceeded 12.25 million, the cumulative number of applications exceeded 18.4 million, and the number of effective trademark registrations exceeded 1.34 million, which was the first time? Three over ten million? . The cumulative number of trademark applications, cumulative number of registrations and effective number of registrations continued to be the first in the world for 14 years.

although China has become a big country in trademark registration, there is still a big gap from a strong country in trademark brand. Judging from the world brand rankings, in the "Top 5 World Brands" released by the World Brand Lab in 215, American brands occupied 228 seats, while China brands only occupied 31 seats; Judging from the number of registered trademarks owned by the main body in the market of 1, households, there are more than 3, registered trademarks in the United States, while there are only more than 1,2 registered trademarks in China, which is a huge gap.

Trademark brand is the first move and booster of economic development. Relevant research data show that 2% brands have 8% market share worldwide. In 215, the total brand value of the top 1 global brands released by Interbrand was equivalent to 14% of China's GDP, and the total sales of the top 5 Forbes global enterprises was equivalent to 71% of China's GDP. It can be seen that trademark brand plays a great role in economic development and market competition.

At present, there are various organizations for evaluating and publishing the brand value of trademarks in China, and there is even a phenomenon that brand value evaluation of trademarks is equated with awarding honorary titles, and government departments endorse brand value evaluation of trademarks, which leads to the confusion of domestic brand value evaluation system to a certain extent and is not conducive to correctly guiding enterprises to strengthen brand construction of trademarks. In contrast, the evaluation results of China Trademark Research Institute will be the most authoritative and credible, which will provide reference for the cultivation of trademark brand value in China.