The recent incident of Toutiao suing Jinri Youtiao for trademark infringement has aroused widespread public attention and discussion. We all know that Toutiao is a news reading APP owned by Jiezidian. It has a very strong user base and very wide popularity. If you are not careful, you may think that Toutiao has expanded its business to catering. In fact, this is not the case. It is a strategy of Toutiao to imitate Toutiao.

Today’s Youtiao, the name of the store is very similar to Today’s Toutiao. At the same time, the store's logo is also very similar to Toutiao. It is almost copied from the same model, except that Toutiao has been changed to fried dough sticks. Not only is the name of the store and the design of the logo very similar to Toutiao, but the store's slogan, store decoration, and overall design are all full of Toutiao elements. Toutiao’s slogan is: What you care about is Toutiao. The slogan of today’s fried dough sticks is: Those who care about you are the best fried dough sticks. It looks like a revised version of Toutiao today. At the same time, recent headlines have plagiarized Gree's slogan. Gree's slogan is "Good air conditioners, made by Gree." And its slogan is, good fried dough sticks, made today. According to relevant information disclosure, Today You Tiao has made a profit of more than 400,000 yuan in just three months of operation. We can see that consumers are still paying special attention to this kind of store. Jinri Youtiao relies on Jinri Toutiao’s strong audience and attention to build its own brand. We respect its innovation in this model, but we cannot just rely on plagiarizing other companies’ intellectual property rights to increase our company’s influence.

Brand building is a top priority for the development of an enterprise. Before building a brand, it must be implemented after extensive discussion and investigation. If you rely on plagiarism, the gains outweigh the losses. So we also hope that Today You Tiao Company can reflect on this matter. Regardless of whether we win or lose this lawsuit, we hope it will be taken seriously.