The AFU brand is a model of global cooperation in the field of aromatherapy essential oils and plant care products. The Greek AFAROTIZA company holds the trademark and raw material supply, and the French FCW Group is responsible for research and development and submission for EU IEC testing.

The promotion of AFU in China focuses on image counters in top shopping malls in first- and second-tier cities. So far, it has covered hundreds of shopping malls in more than 20 cities.