hello kitty

Japanese cartoon character

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Hello Kitty (Japanese: ハローキティ; Latin writing: Harōkiti) does not have an officially unified Chinese translation, but names such as Hello Kitty, Hello Kitty, and Hello Kitty can still be found in the market. In addition, because Hello Kitty has no mouth, it is also known as the mouthless cat and the mouthless cat on the Internet. She has such a story. There is a kitten with a mouth (the author has indicated that it has a mouth), a round face, a bow on her left ear, and a small tail. Her name is Hello Kitty, Hello Kitty. Or a mouthless cat. Kitty the cat was born in 1974 and is a famous Japanese cartoon star. She is a British person named Kitty White, a Scorpio, in the third grade, with a pet cat named Charmmy Kitty and a twin sister.

Chinese name: Kitty White

Foreign name: Kitty White, Hello Kitty

Birthday: November 1, 1974

Age: Third grade of primary school

Gender: Female

Constellation: Scorpio

Nationality: British

Ethnicity: Human

Birthplace: London, England

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Founder

Shintaro, the founder of Hello Kitty, sold silk and ran a rubber sandal business. I really like to add some small designs to products to increase product sales. He discovered that if he added flowers to his shoes, he could sell them at a higher price. Then he started flipping around for other cheap items, each time adding some design to the product.

At that time, Sanrio was scheduled to launch a small wallet, and the pattern on it hoped to design a brand new character. Kitty's first-generation designer Yuko Shimizu thought at the beginning of the design that children's favorite animals were nothing more than bears, puppies and kittens. Since the first two had already been introduced, she decided to use her favorite ones. Cat, so this cute girl with a red bow appears on the wallet. Shintaro didn't like her very much at the time, but surprisingly, this girl became uncontrollably popular.

History

Hello Kitty was originally designed in 1974 by Sanrio designer Yuko Shimizu. Shimizu left the company about a year later. The Hello Kitty trademark was registered in 1976. The second designer, Setsuko Yonekubo, continued to design until 1980 when the task was handed over to Yuko Yamaguchi.

Hello Kitty was given British ancestry because British culture was very popular with Japanese girls at the time. Kitty's name comes from a cat owned by Alice in the book Alice Through the Looking Glass by Lewis Carroll. Dear Daniel, Kitty's boyfriend, who was created in 1999, was inspired by Melody, a 1971 film in which the Bee Gees participated in the songwriting and starring Mark Lester as Daniel.

The fictional world of Hello Kitty includes a host of friends and family members. Since 2004, she also has a pet Persian cat she calls Charmmy Kitty and a pet hamster named Sugar. Charmmy is very similar to Hello Kitty but more like a cat.

Hello Kitty is a cute girl, not a cat.

Grassroots marketing

This strategy has made Hello Kitty deeply popular.

When Hello Kitty was launched, Sanrio did almost no market testing or advertising. Moreover, as long as it did not tarnish the cute and innocent image of Kitty, Sanrio almost did not do anything with any product (except cigarettes, alcohol and guns). Will grant permission to use.

After Hello Kitty became famous, Sanrio rarely spent money on advertising. Instead, it adopted the concept of all-round marketing. Hello Kitty was printed on every product you can imagine, as small as stickers, Pens, notebooks, clothes, toys, watches, cups, plates, chopsticks, mobile phones, toasters, trash cans, as large as computers, treadmills, cars, and even adventure theme parks where people can immerse themselves in them! And occasionally use limited edition products to stimulate collecting behavior and repeat purchase rates.

Hello Kitty’s success has also brought huge business benefits to her business partners. Sanrio has licensed its products to more than 500 companies in Japan and hundreds of companies overseas.

Today, Hello Kitty’s unique image has appeared on about 22,000 different products, selling well in more than 40 countries. In 2004, McDonald's officially launched mini Hello Kitty ornaments in restaurants. Different colors and cute shapes immediately won the recognition of consumers. In Taiwan, because the mini Kitty launched by McDonald's is very popular, whether or not to buy a set of Hello Kitty for each other has even become a sign for couples to determine whether the other party loves them. McDonald's customers in Singapore even rioted while queuing for Kitty and her boyfriend Dear Daniel-themed Happy Meals.

A series of effective sales strategies have fully unleashed the commercial value of Hello Kitty. It is reported that Hello Kitty generates US$500 million in profits for copyright owner Sanrio every year, and also earns billions of US dollars in revenue for companies that have authorized the use of her image. It is said that Microsoft Corporation of the United States once planned to acquire the copyright of Hello Kitty for US$5.6 billion. Her influence even spilled over into the business field - the political spat incident approved by the Taiwan authorities, the Kitty murder case in Hong Kong, the global cultural movement... until someone used her as the subject of a paper. "She is like my good luck charm", as the popular Hollywood star Scarlett Johansson said, this innocent and lovely girl with a round face has achieved the dreams of countless people and also achieved her own