1. Franchisees must first be familiar with the franchise project, start-up capital, business prospects, development space, etc., to ensure full confidence and avoid losses caused by insufficient preparation.
2. To find the headquarters of M&G Stationery, you can go through the M&G Stationery official website or consult the local M&G Stationery store. Both of these methods are relatively reliable.
3. Fill in the application form for joining and submit it to the headquarters for review.
4. After passing the review and signing the agency agreement, you can open an offline Chenguang store.
The prospects of Chenguang Stationery are very good. Stationery is a necessity near schools and office buildings. There are many advantages to joining the franchise. It is the new wave of entrepreneurship at present. The product has great advantages, the product quality is good and the cost is low. Low, more suitable for everyone to join.
Morning Stationery franchise fees and conditions:
Morning Stationery is a very famous stationery brand that is favored by consumers and franchisees. It is very promising to open a franchise store in 2019. At present, the cost of opening a store for this brand is not much, which is mainly used for brand franchise fees, store rent, decoration, and purchase fees. Generally speaking, its investment is not large and can be afforded by ordinary investors.
Morning Stationery is deeply loved by consumers. The products are of good quality and affordable, and the price-performance ratio is very high. In fact, its requirements for opening a store are not high. As long as the franchisee has a strong sense of professionalism, owns a store or business premises in the regional market, has a certain capital investment capacity and a certain risk-bearing capacity, he or she can apply to join. Extended information
Inspection before joining
It is difficult to judge a franchise project only based on superficial conditions such as the amount of investment and the number of franchise stores. In fact, entrepreneurs should still examine the project’s profit model and franchise system from two aspects.
First of all, it is best to conduct a secret investigation on any potential franchise projects. Go to the franchise store of the project to make purchases, chat with the store owner or clerk as a customer, estimate daily turnover, analyze customer groups, consumption periods, etc.; after the inspection lasts for a period of time, see whether the inspection results are consistent with those introduced by the franchise headquarters The content is consistent to judge the other party's honest attitude.
Don’t cooperate with dishonest alliance leaders.
If the project has not opened a franchise store at all, or the first store is less than a year old, you should ignore it.
Finally, it is necessary to understand the completeness of the franchise system of the franchise project. For example, examine the franchise owner’s understanding and operational level of the franchise business model to see if he has a set of written and operable franchise management manuals and franchise store operation manuals; see if he is involved in franchisee selection, franchise store location selection, etc. Maintain a responsible and cautious attitude; see whether he pays attention to the interests and follow-up management of the franchise store, etc.
The best way to conduct this kind of inspection is to attend the training organized by the alliance leader, and then prepare a large number of questions to "challenge" them to see if they are fully prepared for the franchise project.
Notes
Trademark registration certificate
The franchise headquarters should be asked to produce the trademark registration certificate.
The so-called franchise means that the headquarters authorizes the brand to be used by franchise stores. In other words, the headquarters must first own the brand before it can be authorized to franchise stores.
In other words, the headquarters must first obtain a trademark registration certificate issued by the Trademark Office of the State Administration for Industry and Commerce.
Before joining, franchisees must confirm that the headquarters indeed owns the brand before they can join with confidence.
Payment method
How to pay royalties: Generally speaking, the headquarters will charge three types of fees from franchisees, namely franchise fees, royalties and deposits. The so-called franchise fee refers to the fee charged by the headquarters to help franchisees make overall store planning and education and training before opening a store.
The royalties refer to the fees that franchise stores need to pay to use the headquarters’ trademark and enjoy the goodwill. This is a continuing charge. As long as the franchise store continues to use the headquarters’ trademark, it must Pay regularly. Payment terms may be annual, quarterly or monthly.
As for the deposit, it is the fee charged by the headquarters to ensure that the franchisee will actually fulfill the contract and pay the payment on time.
Among them, since the royalties are ongoing charges, some franchise headquarters will require the franchisee to issue a check for the full amount of the royalties within the contract period when signing the contract. For example, if the contract period is five years, The royalties are paid annually, and some headquarters require franchisees to write five checks for five years of royalties and pay them to the headquarters at once.
If the franchisee is required by the headquarters to issue a check for all the royalties during the contract period, he must remember to add a note in the contract. When the franchise store closes the store and no longer opens the store, the headquarters must return it. Unexpired royalties to protect your own rights and interests.
Supply price
Prices of supplies from the headquarters: In general franchise contracts, the headquarters will require franchisees to purchase goods from the headquarters and not to purchase goods privately. This is often the point of greatest dispute between the headquarters and franchise stores.
Because franchise stores often think that the prices supplied by the headquarters are on the high side, they have to purchase products from abroad on their own. However, based on the consistency of the quality of the chain system, the headquarters had to require franchise stores to purchase from the headquarters uniformly, so disputes arose.
A more reasonable approach is that when signing a contract, the franchisee should request in advance that the price supplied by the headquarters should not be higher than the market price, or what percentage higher than the market price is acceptable. This will prevent both parties from arguing over the price afterwards.
Business District Guarantee
Business District Guarantee: Usually, in order to ensure the operating interests of the franchise stores, the franchise headquarters will have a business district guarantee, that is, no one can enter a certain business district within a certain business district. Open a second branch.
Therefore, franchisees must be very clear about the scope of the guaranteed business district. However, a common situation is that when the headquarters opens a second store not far away from the guaranteed business district, it affects the business of the original franchise store and triggers protests. In fact, if the headquarters is located outside the guaranteed business district, the franchise stores have no right to protest.
However, it is worth mentioning that when some chain systems have increased in number of franchise stores or have reached saturation, it is difficult to open new franchise stores under the protection of the business district, so they resort to clever development. Second brand.
It means using another new brand name, but the business content is exactly the same as the original brand, so that you are not subject to the business district protection restrictions of the original brand.
For example, there was a real estate agency chain system that was like this. In the end, of course, it would lead to a group of franchise stores fighting. Therefore, in order to protect their own rights and interests, franchisees should state when signing a contract that the headquarters shall not develop a second brand with exactly the same business content.
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