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Establishing a good quality concept is the cornerstone of brand success
The company was founded on August 27, 1994. At the beginning of its establishment, it was the first to launch pressure cooker products that implemented new national standards, and created the original " The brand appeal of "safety at home" has made Supor brand pressure cooker the leader in the domestic pressure cooker market. Since then, Supor products with "safety at home" have been deeply rooted in people's hearts, and Supor has almost become synonymous with pressure cooker products in the past 13 years. The growth process and the excellent quality concept serve as a solid foundation for building the Supor brand. Today, Supor has extended the brand's reach to kitchen life with more than 600 specifications of products covering the three major fields of cookware, small household appliances, and kitchen and bathroom appliances. In all aspects. For this reason, Supor has always believed that only by ensuring the excellent quality of products and making all Supor products withstand the most stringent tests and selections of consumers can the Supor brand remain everlasting.
The company is the first company in the industry to pass the three system certifications of quality, environment, and occupational health and safety, namely ISO9002, ISO14000, and GB/T28001 certification systems. The company has been continuously rated as a "AAA-level" credit enterprise and a "five-star industrial enterprise." ". And it was the first in the industry to pass China Fangyuan Mark Certification, ISO9002 Quality Management System Certification and American UL Safety Certification. The "Supor" trademark was recognized as a famous trademark of Zhejiang Province in December 1999. And in March 2002, it was recognized by the National Industrial and Commercial Administration The Trademark Office of the State Administration of Industry and Commerce was rated as a well-known trademark in China. In September 2004, the "Supor" brand pressure cooker and non-stick pan products also won the titles of "Chinese Famous Brand" products and "National Inspection-Free Products", becoming the first cookware company to win double awards. The pressure cooker product has ranked first in the domestic market for eight consecutive years and has been hailed as "China's No. 1 Pressure Cooker Brand" by the Light Industry Federation. In 2005, the composite sheet cookware product was included in the national key new product project.
Creating a kitchen life culture and inheriting the essence of traditional Chinese cuisine
In 1998, Supor put forward the brand proposition of "whatever dish you cook, use what pot". In 2000, Supor put forward the brand proposition of "creative kitchen, good life". The brand advocates creating a "Kitchen of Love". Over the past 13 years, Supor's continuous efforts have not only created the No. 1 position in the domestic cookware industry, but also helped millions of Chinese consumers gradually embark on a healthy and healthy journey with the company's practical actions. A happy and innovative modern kitchen life also further inherits and carries forward the traditional Chinese food culture, perfectly integrating the essence of Chinese cuisine with cooking utensils. Entering the 21st century, Supor, which has entered the ranks of the world's leading brands of cooking utensils, has begun a new creative revolution. . With "creative kitchen and good life" as the highest pursuit of the Supor brand, we are committed to becoming an industry leader in advocating high-quality life in modern kitchens.
Introducing modern management mechanisms and building a first-class international enterprise
Since the completion of restructuring in 1998, Supor has always adhered to the development strategy of "promoting traditional food culture, adhering to differentiated product strategies, deeply exploring international and domestic markets, and continuing to promote brand improvement and related diversified extensions". By strengthening the external market A series of measures such as service system and improvement of enterprise information management system have comprehensively improved the company's modern management level and ensured the company's sustainable and healthy development. As a private technology enterprise, Supor took the lead in fully introducing the Balanced Scorecard (BSC) strategy implementation system within the enterprise; at the same time, it boldly reformed the enterprise's internal management operations and implemented comprehensive budget management, making the enterprise more efficient and more effective. Towards the direction of modern enterprise. Supor is actively committed to improving its technological innovation and product development capabilities, and constantly strengthening its awareness of market competition, so that Supor can gradually develop into a modern manufacturing enterprise with obvious advantages and leading positions in terms of quality brand, production scale, marketing network, and process technology.
With its strong brand advantages, technology research and development and innovation capabilities, Supor eventually became the leader in the domestic cookware manufacturing industry.
The company has successively established four production bases in Yuhuan, Wuhan, Dongguan and Hangzhou, and has initially formed a production base layout that is reasonably distributed, radiates across the country, and is close to major foreign trade ports. At the same time, the company attaches great importance to exploring foreign markets, and its products are exported to Europe, the United States, Japan, the Middle East, Southeast Asia and other countries. The share of export sales has expanded year by year and achieved good results. In 2006, the company's sales reached 2,078.93 million yuan, and profits reached 148.81 million yuan. Taxes paid were 79.97 million yuan.
Continue to forge ahead and continue to surpass in the future
After years of accumulation, Supor already has a solid foundation in the small home appliance market. With the investment in stove projects, the small household appliances business will achieve rapid development. In the future, Supor will continue to improve its technology research and development system by deeply mastering the core technologies of cookware and small kitchen appliances. At the same time, it will consolidate and enhance its leading position as the number one brand in the Chinese cookware market by vigorously exploring the international market, and strive to build Supor into a manufacturer of cookware and small kitchen appliances. An international first-class manufacturer of kitchen and bathroom products based on home appliances and with the development direction of integrated smart kitchens for families!
The company has both opportunities and challenges. Supor people will continue to carry forward the success under the guidance of Supor's "transcendence" business philosophy. With the spirit of "transcendence", we will establish Supor's excellent image in the capital market, and through long-term and stable operations, we will build Supor into a leader in the cookware industry that creates China's 21st century kitchen revolution and creates a technologically beautiful life, as well as one with core competitiveness and world-class A listed company of the brand! We are committed to modernizing the kitchen and creating a better life for mankind!
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