1. Historical background of the word "I": 1997 Jobs returned as ceo of Apple. When the formal Internet flourished, the Internet was the hottest concept at that time. Jobs is an interim CEO, abbreviated as iCEO. This is the birth of the word Apple products.

2. The first product of Jobs' comeback: a computer with a wonderful (jelly-like) shell and networking as its core selling points (there was a hot word NC at that time), with few hardware upgrades and nothing unique about the software. It transcends the increasingly trite Macintosh style.

3. The word "I" also means "I", iPhone, my mobile phone; IMac, what my Mac means is.

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