What are the methods for evaluating trademark value? New trademark value evaluation mainly looks at three aspects: 1. Look at the name 2. Look at the category 3. Look at the type Trademark value evaluation method 1. Look at the name The trademark name implies a special meaning, has a beautiful meaning, can express the characteristics of the product, and is catchy The value of such a trademark that is catchy and can be associated with the product as soon as you see the name is often higher than that of a trademark that has no meaning. This is also the biggest factor that affects the price in the process of trademark transactions. Trademark value evaluation method 2. Look at the category. This evaluation is mainly based on the inventory of idle trademark resources in the market. The price of trademarks in categories with large inventory will be lower than other categories, while categories with fewer resources will have lower prices because of the scarcity of trademarks. It will also be higher. For example, there are more than 200,000 trademarks for the 25 most idle categories of clothing, shoes and hats currently on the market. The price of trademarks traded in the trademark trading market is generally around 20,000 to 30,000, while the prices of trademarks in other categories are generally higher. Trademark value evaluation method 3. Look at the type. There are several common types of trademarks, including Chinese trademarks, English trademarks, graphic trademarks, and combination trademarks such as Chinese and English, Chinese and graphic, and Chinese and English graphic. Because the Trademark Office examines Chinese characters, English and graphics separately, if one of them fails, then the whole will be rejected. The risk of combined trademarks is higher, the pass rate is more difficult, and the price will be higher than that of a single trademark. Chinese, English and graphic trademarks are more expensive. The above three factors are a reference for value evaluation based on the premise that the trademark use items are complete. If it is a trademark with incomplete use items, its value will be greatly different from that of a complete use item, and it will generally not be sold in the trading market. Of course, in addition to the factors of the trademark itself, the circle is also an important factor affecting the value of the trademark. Because people in the industry have a deeper understanding of the meaning of trademark names, and people who want to buy trademarks in the industry generally have a certain financial strength, so the price of transfers in the industry will be much higher than in the trademark trading market. , if it is sold on the market, the price is estimated to be 50,000 to 100,000, which is very high. The reason why it is difficult to sell at a high price in the trademark trading market is that on the one hand, many people who buy trademarks in the market are in the early stages of starting a business and have limited purchasing power. On the other hand, there are too many trademarks to choose from, and customers will choose the one with the right price.