Purposes of trademarks:

1. Business trademarks

refers to producers or operators using specific logos or company names on the goods they manufacture or operate. This kind of logo is also called "factory logo", "store logo" or "division logo".

2. Certification trademarks

are controlled by an organization that has the ability to supervise certain goods or services, and are used by units or individuals other than the organization for their goods or services. , a mark used to prove the origin, raw materials, manufacturing method, quality or other specific quality of the goods or services; such as: green food mark, genuine leather mark, pure wool mark, electrician mark, etc.

3. Grade trademarks

Grade refers to the same trademark or different trademarks used on a commodity with different quality, specifications and grades. Some of these trademarks have the same name, but different graphics or text fonts; some have the same graphics, but are distinguished by different colors, different papers, different printing techniques or other signs in order to facilitate the differentiation of different product qualities; and some are Use different brand names or graphics to distinguish them.

4. Group trademarks

Group trademarks refer to several trademarks used to distinguish similar goods due to differences in variety, specification, grade, and price. And treat these trademarks as a group and submit an application for registration at one time. Group trademarks are similar to grade trademarks;

5. Family trademarks

Family trademarks are based on a certain trademark and then combine it with various words or graphics , a trademark used on various goods of the same enterprise, also called a "derivative trademark".

6. Alternate trademarks

Alternate trademarks are also called storage trademarks, which refer to registering several trademarks on the same goods or similar goods at the same time or separately. They may not be used immediately after registration. It is stored first and then used when needed.

7. Defensive trademarks

Defensive trademarks refer to well-known trademark owners who, in order to prevent others from using their trademarks on different categories of goods, separate their trademarks on non-similar goods. Registered, this kind of trademark is called a defensive trademark. At present, my country’s trademark laws do not have relevant provisions on “defensive trademarks”.

8. Joint trademarks

Joint trademarks refer to several identical or similar trademarks registered by the same trademark owner on the same or similar goods. Some are similar in text, and some are similar in graphics. These trademarks are called joint trademarks. Such mutually similar trademarks may not necessarily be used after registration. The purpose is to prevent others from counterfeiting or registering, thereby protecting one's own trademark more effectively.

Extended information:

The role of a trademark:

A trademark is used to indicate the source of goods or services by ensuring that the trademark registrant has the right to use it, or to license others to use it for remuneration. The exclusive right of the trademark registrant is protected.

In a broad sense, trademarks promote a positive and enterprising spirit around the world by rewarding trademark registrants with recognition and economic benefits.

Trademark protection also prevents unscrupulous competitors, such as counterfeiters, from using similar distinctive marks to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services under the fairest possible conditions, thus promoting the development of international trade.

Trademarks are an important part of the product and packaging decoration. A trademark with exquisite design, profound meaning, novelty and outstanding personality can well decorate the product and beautify the packaging, making consumers happy to buy.