What is the Pechoin brand? Introduction to the Pechoin brand

1. Company profile

Pechoin was founded in 1931 and is one of the few famous cosmetics in China with a long history. Manufacturer.

The long history and glorious achievements have given Pechoin a reputation for quality as gold. Won the title of "China's Famous Trademark". The company has cooperated with international companies such as Disney in the United States and ASTRO BOY in Japan to launch children's care product series such as Disney and Astro Boy.

Inheriting classics and daring to innovate, the company is committed to creating natural and gentle high-quality skin care products for consumers, perfectly interpreting "Chinese legend, oriental beauty".

2. Skin care concept

Safe skin care is the fundamental way of Eastern skin care.

Pechoin adheres to this belief.

For many years, it has devoted itself to researching safe and non-toxic herbal skin care methods.

From the "Compendium of Materia Medica" and "Shen Nong's Materia Medica"

Explore the application of modern herbal skin care in medical classics such as "The Classics".

3. Brand history

Founded in 1931.

In 1940, the first balsam product in China - "Peh-Chao Lin CREAM" was born.

After decades of development and growth, it has performed an unreplicable classic legend in the history of Chinese cosmetics.

New accumulation

In the 1980s, Pechoin took the lead in researching the application of natural skin care products to avoid chemical damage to the skin.

In the 1990s, Pechoin carried out research on the first generation of Chinese herbal medicine for skin care applications, and successively launched natural herbal ingredient hand creams, skin care products, and a series of herbal personal care products.

In the 2000s, Pechoin successively launched a variety of basic skin care products with safe and mild formulas. The upgraded formula anti-itching body lotion launched in 2000 has a unique anti-allergic and anti-itching effect and is still popular today; in 2002, Pechoin's "Phoenix Glycerin No. 1" was born, a safe formula without fragrance and coloring, widely sought after by thousands of women; in 2004 Vaseline moisturizing moisturizing cream was launched, which became popular across the country for its excellent safe skin care quality and was known as "China's little butter" on the Internet.

Perfect innovation

In 2006, the "Herbal Energy Exploration Project" was launched.

Pechoin is well versed in herbs. It not only ensures the perfect natural quality of the raw herbs, but also solves the long-standing problems that have plagued the herbal skin care industry such as the inability to retain the active substances completely through the newly developed cold soak extraction technology, leading the industry. .

In 2008, the new generation of herbal extract series that condensed Pechoin’s scientific research results began to sell well. The texture is mild and mellow, and the effect is safe and excellent, thus taking herbal energy technology and natural skin care concepts to a new level.

Continuously surpassing

Pechoin integrates eighty years of valuable experience in safe skin care and is well versed in the essence of natural herbal skin care. Adhering to the highest principles of natural and safe skin care, we invest in the field of herbal skin care with a more active spirit of innovation and practice, unremittingly exploring and surpassing, and becoming a lasting legend!

4. Brand Honor

Experience Quality is tested like gold

In 1931, the company's predecessor, Fubeikang Cosmetics Co., Ltd., was founded, and China's first generation of skin care products was successfully launched. Subsequently, Fubeikang launched the first domestic balsam product "Peh-ChaoLin CREAM".

Since the 1930s, Pechoin skin care balm has been selling well all over the country and has become the first choice skin care product for celebrities and nobles. Pechoin’s unique fragrance has accompanied Ruan Lingyu, Zhou Xuan, Hu Die and other bright stars, leading the youth of an era; Even the three sisters of the Song family who were lingering in Shanghai and the wives of the envoys from Britain, Germany, France and other countries to China also praised the use of Pechoin, which represents oriental fashion. As a result, Pechoin is well-known at home and abroad for its "Oriental beauty and skin care products".

In 1978, the "Phoenix" brand was born. The country's first nutritional series of cosmetics such as Phoenix Pearl Cream and Phoenix Advanced Placenta Cream took the market by storm. Phoenix Advanced Placenta Cream has achieved a brilliant performance with annual sales of more than 100 million for a single product. "Phoenix Advanced Pearl Cream" won the highest score in the national cosmetics quality evaluation! The Phoenix brand beauty and skin care product series has also won the national "Golden Bridge Award" for three consecutive years and five consecutive years. Won the title of "Shanghai Famous Brand Product" in 2016.

In 1979, Pechoin Skin Care Balm won the Quality Product Award from the Shanghai Light Industry Bureau and in 1986, it won the Quality Product Award from the Ministry of Light Industry.

In 1990, the two major European international giants, Unilever of the United Kingdom and Balsdorf of Germany, entered China and established joint ventures to produce "Pond's" and "Nivea" brand products.

In 2000, Shanghai Pechoin Daily Chemical Co., Ltd. was born. "First-class products come from first-class operation and management." The company has passed the ISO9000 international quality system certification and has been highly praised by the British UKAS and GLOBAL international certification agencies.

Pechoin has successively launched a variety of basic skin care products with safe and mild formulas. For example, the anti-itching body lotion launched in 2000 has unique anti-allergic and anti-itching effects and is still popular today; in 2002, Pechoin's "Phoenix Glycerin No. 1" was born, a safe formula with no fragrance and coloring, and is widely sought after by thousands of women; in 2004 Launched Vaseline Moisturizing Moisturizer, known as "China's Little Butter" for its excellent safe skin care quality.

In 2001, the company joined hands with the American Disney Company, one of the world's top 500 companies, to jointly launch a series of children's care products - Xiaobailing. The birth of the brand shocked the industry and quickly achieved gratifying results. At the same time, the company's product development, technical formula and production have been highly praised by the Disney Company of the United States.

In 2004, the company jointly developed the Disney series of new children's care products with Disney. This series of products uses selected natural ingredients. The formula is specially designed for the skin characteristics of Oriental children, which greatly ensures that the product is pure, mild, safe and non-toxic, giving children and women more comprehensive and safer care, creating a new miracle!

In 2007, the "Pechoin" brand won the title of "China's Well-known Trademark".

In 2008, the new generation of herbal extract series, which embodies the scientific research results of Pechoin's natural skin care, began to sell well;

In 2010, the Pechoin herbal moisturizing series was launched gorgeously!

In 2011, Pechoin celebrated its 80th birthday, and people from all walks of life witnessed the legend of immortality as a classic Chinese skin care brand. The market share of the herbal moisturizing and moisturizing series has grown rapidly, leading the new trend of oriental herbal skin care;

In 2012, the Pechoin brand successfully entered the international stage and bloomed the beauty of the East; it won the exclusive bid for "The Voice of China" with a heavy investment of 70 million. Special sponsor, create China's best herbs; "Pechoin" cruises the Huangpu River and stages the return of the king.