MASHIMARO and the Chinese company ---- Baopai Holdings: The original creative team of MASHIMARO Rascal Rabbit, in order to better promote the image of Rascal Rabbit globally and stabilize its status as an international first-line animation star, Global licensing projects have been launched since 2000. In China, after more than 2 years of investigation, the original creative team of MASHIMARO Rascal Rabbit selected Baopai Holdings Co., Ltd., which is prominent in the children's clothing industry and has excellent comprehensive capabilities in brand operation, among many bidders. . Baopai Holdings finally spent a huge amount of money to buy out the copyright and trademark of MASHIMARO in Greater China (including mainland China, Hong Kong, and Macau).

After Baopai Holdings acquired the international brand MASHIMARO (Rogue Rabbit/Mengmeng Rabbit/Mean Rabbit), it not only became the first top international cartoon brand holder in Greater China to personally engage in brand operation, but also It has also developed dozens of partner companies through brand licensing and deep integration, forming a powerful "MASHIMARO Brand Business Alliance". In future operations, Baopai Holdings, as the strategic core and manager of the entire alliance, will continue to provide these member companies with guidance and support in capital, research and development, channels, management and other aspects, and copy its own advantages to more members. enterprises, further amplifying the leading advantages of Baopai's business.

The strong international brand value of MASHIMARO (Meng Meng Rabbit/Bear Rabbit), coupled with the strong strength of Baopai Holdings and its various business sectors, plus dozens of member companies of the "MASHIMARO Brand Business Alliance" The professional talents, technical resources, capital strength, etc., together form the second cornerstone for the greater development of Baopai industrial cluster. And Rogue Rabbit’s ice cream.