the main change of the new logo is to remove the classic black outer ring on the circular logo, cancel the three-dimensional effect and upgrade the font shape. BMW's new LOGO looks more concise as a whole. Jens Thiemer, senior vice president of BMW customers and brands, said: "Removing the black ring around the shield expresses the BMW brand's more open and transparent attitude towards young car buyers and better meets the digital transformation."
it is the abbreviation of BMW Bavarian engine manufacturing co., ltd. The name first appeared in 1917, when BMW launched its own trademark. It follows the design of inner and outer double rings, with the LOGO of the predecessor company. The outer ring is still black, but the word "RAPP MOTOR" on it is changed to "BMW", and the pattern inside the ring is also changed to four blue and white sectors from the Bavarian flag. By the end of the 192s, the circular blue-and-white fan in BMW's trademark had a new explanation in the company's advertisement-rotating propeller.
since 1933, BMW has been developing and designing cars independently, and its first product is Model 3 3. For the first time, this car has adopted a kidney-shaped air intake grille at the front. Since then, "kidney" has become one of the classic design elements of BMW. In the same year, BMW slightly modified the LOGO. Compared with the 1917 edition, the new LOGO after revision adopts bold double-circle gold borders and fonts, which looks more calm and noble.
in 1953, BMW revised the LOGO again. In the design, the golden double-circle frame and the golden color matching of letters are completely abandoned, and the white double-circle frame and the white "BMW" letter are used. The pattern in the middle becomes light blue and looks younger.
in 1963, the LOGO was modified for the third time in BMW's history, and the change range was still very small, including changing the light blue sector of the old logo back to sky blue and replacing the slightly outdated font. The new LOGO after the revision is more dynamic. On the basis of maintaining the youthful features of the previous version of the LOGO, it has a little more sense of science and technology, and at the same time, it can better convey the sports and high-tech features emphasized by the products of that era than before the revision.
the last time BMW modified the LOGO was in 1997, and this modification is of little significance. It just adds a three-dimensional effect to the old LOGO, which makes the modified logo not only retain all the features of the old logo, but also be more eye-catching, dynamic and modern. After emphasizing the performance of "power and control" for many years, BMW chose to change the LOGO at that time in order to make the new logo more in line with the characteristics of modern BMW cars.
this time, on the basis of retaining the traditional "blue sky and white clouds", BMW's brand-new logo will turn the black outer ring that has been used for more than a hundred years into a transparent one, and the logo as a whole adopts a flat design. What do you think of this operation of BMW? Does the new LOGO look good? @219