Fila’s warehouse is in Fujian, but the domestic operation rights of Fila are in the hands of Anta and are operated independently.
Fila is a brand of Anta. The factory is in Quanzhou. Whether it is the flagship store of the e-commerce platform or an offline physical store, domestic Fila is owned by the Anta Group. In order to save logistics costs, Fila nationwide All have warehouses.
Brand History
The brand was founded by the Fila brothers in BIELLA, Italy in 1911. It has a history of nearly a hundred years. In the 1970s, Fila cooperated with the diversification strategy , expanded the sportswear business, and in the following years successively developed golf, tennis, fitness, yoga running and skiing series, ultimately establishing the backbone of the world's famous sports brand and being considered a representative of art and a model of luxury.
The perfect design and elegant lines demonstrate the artistic thinking of sports, exquisite craftsmanship and unique fabrics, represent the brand's fashion model, and highlight Fila's positive life attitude and elegant sports art.
Fila hired a Japanese designer to design a trademark for Fila in 1972, so the trademark with the letter F as the main element came out, and was greatly appreciated by Fila’s boss.
This F letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere.