In fact, there is another big category that is also rich, and that is fast-moving drinks. Wahaha once made Zong the richest man in China three times, Wangwang the richest man in Taiwan Province, and the most magical thing was Red Bull. This popular drink once made founder Xu Shubiao the richest man in Thailand, partner Dietrich Metschutz the richest man in Austria, and China Yan Bin was worth over 100 billion yuan.
Xu Shubiao, known as Thailand's "beverage king", founded the Red Bull beverage brand in Bangkok in his forties and spent nearly half a century with the Red Bull Empire he founded. At its best, Red Bull sells about 6 billion cans a year. Such a can of red bull has created a sales miracle in more than 0/00 countries around the world in decades of history, and still occupies 70-90% of the market share of functional drinks.
Of course, as soon as Red Bull came out, it sold well in Southeast Asia, and then Xu Shubiao devoted himself to the cause of Red Bull. And let Red Bull become the number one beverage brand in the Thai market. In Thailand, Red Bull is called "the drink of the poor". Because at that time, the target sales group of "Red Bull" was blue-collar workers such as shift workers and truck drivers, helping them stay awake when working all night.
Later, the European father of Red Bull appeared. Dietrich Matz is an Austrian with poor academic performance. Work as a marketing director in a company after graduation. He came to Thailand on business and came across this refreshing drink. Sensitive to business opportunities, he immediately decided to invest $500,000 in Red Bull and introduce it to Austria. It can be said that it is precisely because of Dietrich March's vigorous promotion and repositioning that Red Bull can become a global functional drink.
Generally speaking, Xu Shubiao is the founder, but the market is limited to Southeast Asia. It is Dietrich Matschz who really makes Red Bull popular all over the world, and the greatest credit for Red Bull's success should be him. Of course, the success of Red Bull has also made Matt Schz the richest man in Austria worth $265,438+200 million. But he is very low-key, rarely shows up, and is the invisible richest man.
In order to explore the China market, Xu Shubiao established a relationship with Yan Bin, who was working hard in Thailand at that time, perhaps because their families were similar, and Xu Shubiao admired Yan Bin very much. At that time, when Yan Bin first arrived in Thailand, he had neither money nor food. He used to make a living by selling blood, but he relied on his perseverance and persistence. After years of hard work, Hua Bin Group was founded in Thailand at the age of 30.
Yan Bin is a real invisible rich man. His Hua Bin Group is not listed, but it has many assets. Only Red Bull's business can bring him 20 billion yuan in income every year.
However, after the death of Xu Shubiao on 20 12, they began to fight with the second generation of the Xu family. One of the disputes is trademark authorization. Xu Jiajian said that only 20 years' authorization expires, and the trademark should be taken back, while Yan Bin said that the validity period is 50 years.
This situation is very similar to the trademark dispute between Jiaduobao and Wang Laoji in previous years. In recent years, due to the soaring wealth, the Xu family has set their eyes on China Red Bull, which is the key to the break between the two sides.
After dozens of lawsuits, everyone wants to get 50 billion Red Bull China. If the trademark is taken back, Yan Bin will lose too much. However, Yan Bin also had a successful career. With the huge profits of Red Bull, Yan Bin has invested in real estate, aviation, golf courses and other businesses. But compared with Red Bull, it is nine Niu Yi hairs, so controlling Red Bull is the most important.
This drink has sold three billionaires, two of whom have become the richest, and one has earned 20 billion yuan a year by it. At present, his worth has surpassed that of Liu and Lei Jun. He was once one of the top ten richest people in China. However, Yan Bin's real strength is not even lost to Ma Yun. Yan Bin's 6,000-mu Hua Bin Manor alone is a huge intangible wealth.