** Hello, Mr. Dong Jiale, in the brand promotion of our company, you may have heard a saying that the health of customers is more important than yourself. Starting from this concept, Dong Jiale has consciously created a "super-environmentally-friendly overall home improvement".
Mr. * *, do you know anything about the decoration pollution source "formaldehyde"? According to a set of data, 112, people die from decoration pollution every year in China, and more than 98% of newly decorated families have formaldehyde exceeding the standard by more than 6%. And our Dong Jiale is building a "zero-formaldehyde fresh oxygen home" that far exceeds the industry standard and has high environmental protection quality. One of the most important supporting products is our carefully selected Bangyun fresh oxygen negative ion wall paint with high market price.
bangyun paint is one of the largest paint manufacturers in the world, and the only product sold in China market under the American Xuanlong paint. Bangrun paint series products have passed the international quality certification, environmental system certification and 3c certification, and won the well-known trademark of China and the top ten brands of China coatings. The company is located in Foshan, and the factory covers an area of 2, mu, with an annual output value of 5, tons.
Our "Bangyun Fresh Oxygen Negative Ion Wall Paint" is a wall paint which uses special herbs and adopts plant extraction technology to synthesize the function that plants can ionize and release negative ions. By releasing negative ions to decompose formaldehyde in the air, the decomposition rate can be as high as 95.7%, and the continuous release cycle can reach more than 1 years. This sentence is not just a casual remark. The company can promise to give away environmental protection testing once a year for 1 years, so that you can verify this fact yourself. Moreover, Dongjiale is a company that takes the initiative to go to the door twice a year. If there are any quality problems in the later wall paint, Dongjiale will use the same wall paint for free service.
at the same time, the price of such a high-value product is not comparable to that of ordinary brands. This product has a capacity of 5L, and the market price is as high as 288 yuan. On the other hand, Mr. Zhou, if you are allowed to decorate the house yourself, are you willing to spend more than 2, yuan on wall paint for the sake of "super high environmental quality"? (1 flat, it takes about 1 barrels).
but our owner is willing to pay for high value, and at the same time, pay for customers, even if the price of 1 square meters is only 99,8 yuan, because we not only have the concept of "the most environmentally friendly home" for customers, but also pursue the result of "high cost performance" for customers.
The explanation logic for customers is as follows:
1. Express the firm value choice of Dongjiale: Dongjiale firmly pursues the health and environmental protection of customers as the greatest premise, and the cost-effective pursuit result is to save money and worry for customers.
2. Introduce the yardstick of our product selection: keep customers away from "indoor killer" formaldehyde, and protect customers' health for life, and introduce our choice: Bangrun Fresh Oxygen Negative Ion Wall Paint.
3. introduce the brand strength of bangyun lacquer.
4. Introduce the working principle of Bangyun paint.
5. The rationality of high-value products and high prices, and at the same time, ask customers whether they are willing to invest such a good product for themselves with such a high budget.
6. Emphasize that Dongjiale is willing to invest in the environmental protection and health of its customers regardless of its own costs, and that Dongjiale is not only environmentally friendly, but also cost-effective. Because, with such a good product, the cost of bare wall paint is more than 2 thousand, while the overall price is 1 square meters, including 146 major items, only 99.8 thousand.