Acura is a high-end sub-brand of Honda Motor Co., Ltd., which was founded in the United States in 1986. Its name Acura originated from the Latin word Accuracy, and its symbol is a caliper image used for engineering measurement, reflecting Acura's exquisite car-making technology and the concept of pursuing perfection.

1. logo: the pattern is a mechanical caliper, which symbolizes the attention to detail and superb technology. In the era of global networking, the @ symbol is well known all over the world. Interestingly, if a small A is replaced by a big A, it will become the symbol of Acura, a luxury brand popular in North America.

2.Acura comes from the Latin word "acu", which means "accuracy".

3. At first, Acura used a caliper specially used for accurate measurement as the prototype of the LOGO, and as the finishing touch, Honda founder and spiritual leader Tomichiro Honda added a small bar between the two pliers handles, thus using the pictographic capital letter "A" to represent the brand. Both the Latin original intention and the calipers as the prototype of the logo imply Acura, the core value of the brand that represents the highest level of car building: accuracy, precision and exquisiteness.