If Vipshop has a traceability code, it is genuine.

Vipshop Information Technology Co., Ltd. (VIPS) was established in August 2008 and is headquartered in Guangzhou, Guangdong Province, China. Its website was launched on December 8 of the same year. Vipshop's main business is the online sales of brand discount products, covering major categories such as designer clothing, shoes and bags, beauty products, maternal and infant products, and home furnishings.

Vipshop has created an innovative e-commerce model in China of "famous brand discounts, limited-time sales, and guaranteed authenticity" and has continued to deepen it into an authentic sales model of "deep discounts on selected brands, limited-time sales".

This model is vividly known as "online outlets". In July 2019, Vipshop acquired Shanshan Outlets and began to deeply integrate online and offline sales to create an omni-channel sales system. In the 2018 Fortune 50 list, Vipshop ranked fifth overall; among the 21 Chinese companies on the list, Vipshop ranked third. ?

Vipshop has been listed on the "Top 100 Most Valuable Chinese Brands in 2019" released by Brand for three consecutive years, and won the "Best of the Top 100 Most Valuable Chinese Brands" by BrandZ in 2017. "New Chinese Brand" title. Deloitte's "Global Retail Power 2019" report shows that from fiscal year 2012 to 2017, Vipshop's compound growth rate was 73.8, ranking second among the "Top Ten Fastest-Growing Retailers in the World".

In January 2021, based on reports, the State Administration for Market Regulation launched an investigation into Vipshop (China) Co., Ltd. and Guangzhou Vipshop E-Commerce Co., Ltd. for suspected unfair competition in accordance with the law.