SWISS means Made in Switzerland, and Swiss is the abbreviation of "SwissMade".

This is not only a trademark indicating the nationality of the manufacturer or seller, this mark of origin enjoys a high reputation around the world.

It is the "only true reference" in the entire world of watchmaking, meaning watches that are considered unparalleled in terms of quality, aesthetic appeal and technical innovation. This is the only sign of a high-quality timepiece.

“Made in Switzerland” does conjure up a reputation. It symbolizes respect for professional craftsmanship and traditional watchmaking culture, and the trust relationship between consumers and brands can last a lifetime. Extended information

"SWISSMADE" is extremely valuable and naturally the most easily counterfeited, with cheap fake copies available at flea markets and shopping malls. Therefore, it is also the most protected label ever.

The Swiss Watch Industry Federation FHS has formulated strict laws to protect the value of the "SWISSMADE" label.

The "Swiss Made" mark, with strict regulations:

Ordonnance réglantl'usedunom Suissepourlesmontres" or Verordnungvom23Dezember1971überdieBenützungdesSchweizerNamensfürUhre

(mandatory on watches by the Federation of the Swiss Watch Industry Regulations on the name "Switzerland").

This law has been revised many times since its establishment, but the regulations are still very strict and stringent.

References Baidu Encyclopedia-Made in Switzerland<. /p>