In recent days, the news that Wuliangye applied for the trademark of Qiliangye has occupied the headlines of major media. This incident has aroused the concern of all walks of life. As a leading enterprise in domestic liquor manufacturing, Wuliangye Group's move really makes people feel helpless. Private brand itself is a world-famous brand. How could it make such a low-level mistake? Over the years, Wuliangye liquor has been? The entrance is sweet, the wine tastes just right, and the fragrance lasts forever? Being famous, in the eyes of the outside world, this move is completely superfluous, because the status of Wuliangye cannot be easily shaken by other enterprises.

The development and progress of every enterprise needs constant down-to-earth efforts, because only hard work can lead to success. Smart and pragmatic attempts will be stopped at any time. Wuliangye's move is to clear the way for its own brand not to be copied, because with the trademark of Qiliangye, Wuliangye Group can produce more liquor with different raw materials and tastes, and can also successfully enter the market with the word-of-mouth of Qiliangye, gradually making this brand stronger and bigger, and at the same time promoting the development of Wuliangye.

In fact, the significance of doing so is not great, and it will not bring practical benefits to Wuliangye Group, because this kind of behavior will not be recognized by the Industrial and Commercial Bureau. The reason for applying for Qiliangye is to prevent other enterprises from producing other names similar to Wuliangye trademark for liquor sales. Because once there are pirated products, the sales of genuine Wuliangye will be greatly reduced. Piracy is always cheaper than the original, and often sells better than the original. The tug-of-war on the trademark of Qiliangye has been going on for many years. Once you get the right to use this trademark, it will bring huge profits and further enhance the comprehensive strength of the enterprise.