The representative ones are Antarctic and Playboy, which are all OEM now.
Nanjiren, founded in 1997, is one of the earliest underwear companies in China. It pioneered thermal underwear products and created a new path for the development of China's underwear industry.
After 22 years of growth and transformation, Nanjiren has sold 55 products in 9 categories including underwear, maternal and infant, clothing, bedding & fabrics, kitchen products, shoes, clothing accessories, outdoor, and home appliances. Achieving outstanding results in the project product line, signing the contract with Hai Qing, a good daughter-in-law of the country, together we will bring the "Kingdom of All Categories of Consumer Goods" to the Chinese people, and strive to create products that make users scream and create the ultimate user experience.
Nanjiren sells hundreds of millions of products/sets every year, providing comfortable and high-quality daily needs for hundreds of millions of people. On Double Eleven in 2014, Nanjiren achieved sales of 180 million yuan in a single day, which is the strongest proof of Nanjiren's model innovation after transforming into an Internet company.
On Double Eleven in 2016, Nanjiren achieved sales of 540 million yuan, once again setting a new historical record.
Behind the comprehensive layout and magnificent transformation of Nanjiren, what we see is the positive energy of Nanjiren and the sense of mission as a representative of China’s national enterprises. Nanjiren has always practiced it and is committed to building China’s local international Well-known brands.
Fortunately, with unremitting efforts, Antarctic people’s transformation has initially been successful. In front of partners, data is the greatest persuasion, and in front of consumers, good intentions and good products are the greatest pride of Anji people.
Nanjiren has not only maintained the highest sales volume in the underwear industry, but through successful transformation, its other categories have also become the top three in the industry.
In September 2014, the sales of Nanjiren underwear products on Tmall reached an astonishing 41 million yuan last month.
In September 2014, the sales of Nanjiren's children's clothing products on Tmall reached 22 million yuan last month, ranking first in the children's clothing industry.
In September 2014, the sales of Nanjiren bedding products on Tmall reached 17 million yuan last month, ranking third in the bedding industry.
On November 11, 2014, Nanjiren’s single-day sales across the entire network reached 180 million yuan, doubling compared to 2013.