Legal analysis: Brand protection includes three components: business protection of the brand, legal protection of the brand and social protection of the brand.

Legal basis: "Trademark Law of the People's Republic of China"

Article 56 The exclusive right to register a trademark shall be based on the trademark approved for registration and the goods approved for use. limit.

Article 57 Anyone who commits any of the following acts shall infringe upon the exclusive right to use a registered trademark: (1) Using the same trademark as the registered trademark on the same product without the permission of the trademark registrant (2) Using a trademark that is similar to its registered trademark on the same product without the permission of the trademark registrant, or using a trademark that is the same or similar to its registered trademark on similar products, which is likely to cause confusion; (3) Sales Products that infringe the exclusive rights of registered trademarks; (4) Forge or manufacture without authorization registered trademarks of others or sell forged or unauthorized registered trademarks; (5) Replace the registered trademark without the consent of the trademark registrant and replace the trademark Products with trademarks are put into the market again; (6) Deliberately providing facilities for infringement of other people’s exclusive rights to trademarks and helping others to carry out infringement of trademark exclusive rights; (7) Causing other damage to others’ exclusive rights to registered trademarks.

Article 58: Anyone who uses someone else’s registered trademark or unregistered well-known trademark as a trade name in a company name to mislead the public and constitute unfair competition shall be punished in accordance with the "People's Republic of China and the National Anti- Unfair Competition Law".

Article 59: The common name, graphics, and model of the product contained in a registered trademark may directly represent the quality, main raw materials, functions, uses, weight, quantity, or other characteristics of the product, or contain For a place name, the owner of the exclusive right to a registered trademark has no right to prohibit others from using it properly. If a three-dimensional mark registered trademark contains a shape resulting from the nature of the product itself, a shape of the product necessary to obtain technical effects, or a shape that makes the product of substantial value, the owner of the exclusive right to the registered trademark has no right to prohibit others from legitimate use. Before the trademark registrant applies for trademark registration, if others have already used a trademark that is identical or similar to the registered trademark and has certain influence on the same goods or similar goods before the trademark registrant, the owner of the exclusive right to the registered trademark has no right to prohibit the user from using the original trademark. Continue to use the trademark within the scope of use, but you can require it to be attached with appropriate distinguishing marks.